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Posts Tagged ‘toyota brakes’

Toyota Apologizes to Europeans

Oh, and also unveils new Auris hybrid

by on Mar.03, 2010

Toyota Europe Vice President Andrea Fornica issues an apology to European motorists,

Yet again, the ongoing safety crisis has overwhelmed Toyota’s efforts to get on with business as normal.

The automaker had to shift the spotlight off the new Auris hybrid, at the Geneva Motor Show, so company officials could issue an apology to European motorists for the maker’s latest recall problems.

“We want to apologize to our customers for the inconvenience we caused them,” said Andrea Fornica, senior vice president of Toyota Europe, as he took the stage at Geneva’s PALExpo.  That said, the executive noted his company’s traditional focus on quality and added that, “I want to emphasize we not aware of a single accident cause by accelerator pedals in Europe.”

Perhaps, but the numbers involved on the American side have been growing, in recent weeks, as investigators take a closer look at accident data from around the country.


Is Toyota’s Image About to Crumble?

Safety issues with new Prius, if confirmed, could be devastating to maker's reputation.

by on Dec.28, 2009

Storm clouds on the horizon? A potential safety problem with the 2010 Toyota Prius could devastate the automaker's once-shining image.

What a difference a year makes, especially for Toyota.

As 2008 drew to a close, the headlines highlighted the fact that the Japanese giant had finally toppled its American arch-rival, General Motors, to become the globe’s largest auto manufacturer.  It seemed, for at least a brief while, that almost nothing could go wrong.

Now, it’s fair to say that 2009 wasn’t a good year for just about anyone in the auto business.  With the American market plunging to its lowest level in 30 years, only three niche players will end up posting sales gains from already weak ’08.  But few have suffered the humiliating body blows that have hammered away at Toyota, plunging the maker’s balance sheet deep into the red and which are, perhaps worse long-term, threatening to shatter Toyota’s image as the maker of the industry’s safest and most reliable products.


There’s no question that Toyota has had a few key successes over the past 12 months, including the launch of the compact Venza crossover.  And after the collapse of the hybrid market once U.S. fuel prices plunged in early ’09, the debut of the third-generation Prius promised to not only kick-start the segment but lock down Toyota’s standing as the world’s top-selling hybrid brand.

So, it’s ironic that the Prius could scrape the chrome off Toyota’s shining image.  As is reporting, a sizable number of Prius owners are reporting potentially serious problems with the hybrid’s brakes.


Toyota Will Replace Gas Pedals on 3.8 Million Vehicles

Additional steps needed on some to prevent runaway cars.

by on Nov.25, 2009

Toyota will replace the accelerator pedals on 3.8 million cars, including this 2010 Camry, and install brake override systems on many of them in an effort to prevent runaway acceleration.

Toyota will replace the accelerator pedals on millions of cars, including this 2010 Camry, and install brake override systems on many of them to prevent runaway acceleration.

Just weeks after it began advising 3.8 million owners that their cars would be called back due to floor mats that can jam the accelerator, Toyota now says it will also replace gas pedals in vehicles that could experience sudden, uncontrolled acceleration.

The automaker initially said that loose or poorly installed floor mats could become jammed under the accelerator making it difficult to slow the vehicle.  The maker now plans to shorten existing pedals and will install entirely new pedals when they become available next April.

Your Braking News Source!

Your Braking News Source!

“The safety of our owners and the public is our utmost concern and Toyota has and will continue to thoroughly investigate and take appropriate measures to address any defect trends that are identified,” the company said.