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Posts Tagged ‘Toyota Battle of the Builders’

Toyota Ready to Rumble at Battle of the Builders

Company enlisted four NASCAR drivers to design Camrys.

by on Oct.31, 2017

NASCAR analyst and former Top Gear USA host Rutledge Wood designed a "Blurple" Camry for entry into SEMA's "Battle of the Builders."

Toyota rumbled into the SEMA show ready to do just that with two entries for the show’s famed, “Battle of the Builders.”

The Japanese automaker is entering a 2018 Camry and a Toyota C-HR into the competition featuring the efforts of Real Time Automotive and DG-Spec.

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“The Camry and C-HR are two all-new vehicles that we’ve introduced this past year, and we wanted to see just how far we could take them” said Steve Curtis, vice president of Media and Engagement Marketing for Toyota Motor North America. (more…)