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Toyota Apologizes to Europeans

Oh, and also unveils new Auris hybrid

by on Mar.03, 2010

Toyota Europe Vice President Andrea Fornica issues an apology to European motorists,

Yet again, the ongoing safety crisis has overwhelmed Toyota’s efforts to get on with business as normal.

The automaker had to shift the spotlight off the new Auris hybrid, at the Geneva Motor Show, so company officials could issue an apology to European motorists for the maker’s latest recall problems.

“We want to apologize to our customers for the inconvenience we caused them,” said Andrea Fornica, senior vice president of Toyota Europe, as he took the stage at Geneva’s PALExpo.  That said, the executive noted his company’s traditional focus on quality and added that, “I want to emphasize we not aware of a single accident cause by accelerator pedals in Europe.”

Perhaps, but the numbers involved on the American side have been growing, in recent weeks, as investigators take a closer look at accident data from around the country.