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Toyota Shifting Bet from Conventional Hybrids to Plug-Ins

Japanese giant recalls all of its new Mirai hydrogen cars.

by on Feb.15, 2017

The Toyota Prius Prime added a plug this time around, helping the automaker take advantage of the growing trend toward plug-ins.

Toyota, the company that gave the world its first mainstream gasoline-electric vehicle, says it now expects plug-ins to gain traction faster than conventional hybrids.

The revelation by the man known as the “father of the Prius” is the latest in a series of ongoing shifts in Toyota’s approach to green technologies. Long wary of lithium-ion technology, the Japanese maker is putting more emphasis on more advanced battery vehicles, including both plug-ins and pure battery-electric models. It also appears to be growing more cautious about hydrogen power.

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“Mr. Toyoda himself is leading the charge toward more electrification for the company,” said Brian Bolain, U.S. Lexus brand chief. (more…)