Toyota, the company that gave the world its first mainstream gasoline-electric vehicle, says it now expects plug-ins to gain traction faster than conventional hybrids.
The revelation by the man known as the “father of the Prius” is the latest in a series of ongoing shifts in Toyota’s approach to green technologies. Long wary of lithium-ion technology, the Japanese maker is putting more emphasis on more advanced battery vehicles, including both plug-ins and pure battery-electric models. It also appears to be growing more cautious about hydrogen power.
“Mr. Toyoda himself is leading the charge toward more electrification for the company,” said Brian Bolain, U.S. Lexus brand chief. (more…)