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Hyundai Captures Top Spot on Total Value Index

GM, Toyota and Tesla also snag honors on the survey.

by on Nov.19, 2013

The Hyundai Equus received the highest score in Strategic Vision's latest Total Value Index. Hyundai also took the top overall spot on the survey.

Hyundai is the top value among automotive brands in the U.S., according to Strategic Vision’s 18th Total Value Index. The maker took top spots in four market segments as well as earning the top overall score – 804 – with the Equus luxury sedan.

Last year’s individual winner was the BMW Z4.

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The study, which looked at 45,952 new car buyers for 2013 models between September 2012 and March 2013, looks at the ownership experience along with the customer’s views on the economic impact of the purchase in both the near and long term. (more…)

VW, Hyundai, Ford Top Total Vehicle Index

American makers gaining traction on imports, study reveals.

by on Mar.20, 2012

The coupe-like CC helps VW score a win in the Total Value Index.

Japanese automakers were shut out of the top three in the latest Total Value Index, which measures the way consumers perceive the overall value of automotive brands and individual products.

The study, which looks at dozens of factors — such as quality, long-term reliability, warranties, fuel economy and standard equipment – found motorists putting Volkswagen at the top of the heap, a sharp turnaround for the German maker.  Hyundai landed on the second rung, followed by third-place Ford.

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Significantly, Detroit’s Big Three landed more individual segment winners – 11 in all out of 23 possible segments – than manufacturers from Japan, Europe or Korea.

This is the first time that has happened in a decade, according to Chris Chaney, head of automotive research for California-based Strategic Vision, suggesting, “This is an important milestone toward the ‘domestic comeback.’”


Ford, Hyundai Seen as “Value” Leaders by New Study

Japanese leaders chided for missing market trends.

by on Jan.25, 2011

The Hyundai Sonata delivers the highest score ever in the annual Total Value Index.

When asked who delivers the most value for the money, some of the traditional Japanese favorites are losing ground, according to a new study by California-based Strategic Vision, which notably found that Ford Motor Co. has surged ahead of American Honda for the first time.

Volkswagen still tops the charts in the firm’s annual Total Value Index, but in another surprising shift, the new 2011 Hyundai Sonata sedan delivered the highest score ever recorded the 14 years of the TVI study.

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Ford’s ascent echoes the findings of a number of other recent reports which have praised the Detroit maker’s quality, reliability and features.

“Ford Motor Corporation’s ranking ahead of American Honda Motor is quite an accomplishment, especially considering that just eight years ago they ranked last among all corporations,” emphasized Strategic Vision’s Vice President Christopher Chaney.  “Ford Fusion ranked first among the popular midsize cars, and Ford also had class leaders with Lincoln MKT, Flex, F150 and F250/350.”


Toyota Snubbed in New Total Value Index

Japanese maker fails to lead a single segment.

by on Nov.23, 2009

The 2009 Volkswagen CC was the highest-rated vehicle in the new Total Value Index, VW fielding 5 segment-winning products - as did Ford.

The 2009 Volkswagen CC was the highest-rated vehicle in the new Total Value Index, VW fielding 5 segment-winning products - as did Ford.

As if the Japanese automaker didn’t have enough problems with recalls, lawsuits and slumping sales, now Toyota has been shut out, failing to field a single segment leader in the latest Total Value Index, from California market research firm Strategic Vision.

“A revolution,” is how the company describes the snub in the annual TVI is designed to measure not just quality but buyer perceptions about the value and features delivered by their automobiles.  While some quality leaders, such as Honda, did well in the Total Value Index, the study also rewarded some manufacturers, such as Volkswagen, who have traditionally suffered from reliability issues but which consumers often see as offset by fun-to-drive factors. In fact, VW tied with Ford – which has also scored well in recent quality surveys – for the most segment wins in the new Strategic Vision study.

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“Durability alone and simply satisfying customers is not enough for buyers who demand both immediate and long term ‘Value,’” explained Alexander Edwards, President Strategic Vision. That is likely to translate into a continuing shift in purchase patterns, Edwards suggested, noting, “Customers no longer feel constrained to consider only the ‘usual suspects.’”