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Kia, Audi, Jaguar Lead Annual Total Quality Index

Mercedes SL-Class takes top score in listing.

by on Jun.30, 2014

The Audi Q5 is one of three quality leaders produced by the German maker in this year's Total Quality Index from Strategic Vision.

With news of a record-setting number of recalls filling the eyes and ears of car and truck owners, finding out what brands produced the highest quality vehicles this year likely tops list of information wanted new vehicle buyers.

Strategic Vision released its 19th annual Total Quality Index winners today: Kia is the leader for non-luxury brands while Audi and Jaguar deadlocked for the luxury market.

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“What we learn from this year’s Total Quality results is the need for complete understanding of how buyers are influenced and it’s not just by counting problems,” says Alexander Edwards, President of Strategic Vision. (more…)

Detroit Makers Dominate New Quality Survey

But “the challenge” will be getting import buyers to notice.

by on May.15, 2013

The new Dodge Dart drives off with a win in the latest Total Quality Index.

After long lagging their import rivals in terms of quality and reliability, Detroit makers have begun closing the gap in recent years – and a new study suggests that domestic models may even be taking the lead in many key market segments.

Motown manufacturers led or at least tied for the lead in 12 of 21 categories in Strategic Vision’s closely watched Total Quality Index, products like the Ford Fusion and Dodge Dart besting traditional import stalwarts such as the Toyota Camry and Honda Civic.

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“There’s no questioning domestic car makers want to lead,” said Alexander Edwards, President of Strategic Vision. “For the first time in over a decade our comprehensive and complete study of Quality resulted in more domestic winners than imports.”

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Tops in Quality Toyota Still Lags in New Survey

VW, Ford, Chrysler lead in "Things Gone Right."

by on Aug.27, 2012

The Chevy Volt proves a surprise winner in the midsize segment, according to the 2012 TQI.

As it has so often over the years, Toyota is coming out tops in the new Total Quality Index – at least when measured according to the least problems per vehicle – what is often referred to as “Things Gone Wrong,” or TGWs, inside the auto industry.

But that’s only one way to measure things, cautions Alexander Edwards, president of the California-based consulting firm, Strategic Vision.  Consumers don’t just look at what’s wrong, he stresses.  They’re also looking for the features that surprise and delight – like an unusually powerful engine, better-than-expected fuel economy, or a well-appointed interior.

When you add in those factors which are commonly referred to as “Things Gone Right,” or TGRs, the picture is quite different, and Volkswagen surges to the top of the 2012 Total Quality Index.  Perhaps equally surprising, Ford Motor Co. and Chrysler tie for second by that measure.

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“This is ultimately, how people think about vehicles and spend money,” stressed Edwards, echoing a growing sense in the industry that with most makers now delivering near-perfect out-of-the-box quality those manufacturers who can delight the customer who will eventually win out.

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