The Chevy Volt proves a surprise winner in the midsize segment, according to the 2012 TQI.
As it has so often over the years, Toyota is coming out tops in the new Total Quality Index – at least when measured according to the least problems per vehicle – what is often referred to as “Things Gone Wrong,” or TGWs, inside the auto industry.
But that’s only one way to measure things, cautions Alexander Edwards, president of the California-based consulting firm, Strategic Vision. Consumers don’t just look at what’s wrong, he stresses. They’re also looking for the features that surprise and delight – like an unusually powerful engine, better-than-expected fuel economy, or a well-appointed interior.
When you add in those factors which are commonly referred to as “Things Gone Right,” or TGRs, the picture is quite different, and Volkswagen surges to the top of the 2012 Total Quality Index. Perhaps equally surprising, Ford Motor Co. and Chrysler tie for second by that measure.
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“This is ultimately, how people think about vehicles and spend money,” stressed Edwards, echoing a growing sense in the industry that with most makers now delivering near-perfect out-of-the-box quality those manufacturers who can delight the customer who will eventually win out.