Tony Cervone will rejoin General Motors as the maker’s new director of global communications.
It marks a return to Detroit for the 51-year-old PR veteran who previously served as a senior communications executive at both GM and Chrysler before temporarily shifting to the aerospace industry. Cervone was, until last week, the head of communications for Volkswagen Group of America.
His decision to return to GM comes as the maker faces its biggest challenge since emerging from bankruptcy in 2009, with a number of investigations underway probing its handling of defective ignition switches linked to 13 deaths.
“Tony brings an ideal mix of outside perspective and experience that complements a deep background in GM and today’s global auto industry,” said GM CEO Mary Barra, who personally made the decision to bring back Cervone. “I’ve worked with Tony in the past and he has my trust and respect. I know he’ll be another catalyst for change on our leadership team.”