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Rolls “Insulated but Not Immune” to Recession

Luxury maker considering hybrids, even battery-electrics.

by on Apr.26, 2009

Rolls-Royce aims to take on Bentley's Continental Flying Spur with the new Ghost.

Rolls-Royce aims to take on Bentley's Continental Flying Spur with the new Ghost.

What does it mean when you lose a third of your wealth in a deep economic downturn?

For the average consumer, it could leave you struggling for survival, and certainly not in the position, never mind the mood, for buying a new car.  Even the world’s most elite have been hurt by the latest recession, however.  If you’ve seen your net worth drop from, say, $3 billion to 2, you’re not likely worrying about the rent money.  Even so, the affluent have reined in spending, as well, says Tom Purves, the long-time head of BMW’s North American operations, and now the CEO of Rolls-Royce Motor Care.

“Rolls’ customers are insulated but not immune,” Purves said, during a conversation with TheDetroitBureau.com about the sharp slide in global luxury car sales.

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