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Auto Brand Loyalty Hits Highest Level in a Decade

More choices, great lease rates help push numbers upward.

by on Jun.29, 2015

New car buyers are remaining loyal to the brands they're getting out of, according to a new study.

New vehicle buyers are visiting dealership in droves these days, and more often than not, they’re sticking with the brand that brought them there, according to a new study.

IHS Automotive reports that brand loyalty among new car buyers is up to 52.8% in the first quarter of this year with several makes enjoying new high-water marks for loyalty, including Chevrolet, GMC, Infiniti, Jeep, Land Rover, Lexus, Lincoln, Mazda, Mitsubishi, Nissan, Porsche, Subaru and Volvo.

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New vehicle sales in the U.S. through May are tracking for sales in excess of 17 million units in 2015 and June sales are only expected to continue the trend, according to Alec Gutierrez, senior analyst, Kelley Blue Book. (more…)

U.S. Sales Top Ten Seller List

The Elantra puts the Korean maker Hyundai in the elite sales group for the first time.

by on Sep.02, 2009

tk

It's been a long time coming but the Koreans have made it into the Top Ten for the first time ever.

The Korean automaker Hyundai clearly benefitted from U.S. taxpayer cash in August as its sales increased 47% from the year before.

Perhaps more significant is the movement of the Elantra model into the Top Ten U.S. seller list for the first time by jumping up seven places. The compact, fuel efficient car is no stripper either. Asking prices range from $15,000 to $20,000, and 21,000 of them were delivered during the month, twice the number of the comparable period in 2008.

Though its engine still uses a cast iron block and Elantra isn‘t the most sophisticated or quiet small car, the Korean import has an EPA rating of 25 city and 33 highway and has been supported by clever marketing campaigns all year long. Eight of the ten vehicles that saw the most Clunker sales were from offshore brands.

The other vehicles on the Top Ten list are the usual best sellers, although the list shuffled a bit to reflect the strong preference for cars by the many shoppers who were converted into buyers. It didn’t help that two of the strong players in the truck business, General Motors and Chrysler, were newly emerged from bankruptcy and with their plants either shut down or just coming back up as the sales frenzy began.

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