The new 2016 Nissan Titan XD will debut at a starting price of $40,290, the maker announced this afternoon, with a fully loaded Platinum Reserve model pushing the sticker price up to $62,710.
Nissan is betting big on the launch of the new Titan XD. It marks the first remake of the Japanese automaker’s full-size pickup in a decade, and brings with it Nissan’s first U.S. diesel powertrain. The XD is the heavier-duty version of the Titan, with a standard ¾-ton truck set to follow next year.
“Titan XD represents a unique proposition in the marketplace,” said Fred Diaz, Nissan’s head of sales and marketing in the U.S., “as the truck stands at what we feel is the perfect midpoint in terms of size, price and capability between ½ ton and ¾ ton trucks, thus meeting a previously unmet customer need.”