With nearly two out of every three General Motors products now being sold outside of North America, the maker is stepping up its efforts to keep momentum building, especially in China and other emerging markets – and that’s led to some key personnel changes that include the hiring of an industry veteran to run GM International Operations.
Stefan Jacoby, who most recently served as CEO of Volvo Cars after the Swedish maker was purchased by China’s Geely, will come aboard as Executive Vice President Consolidated International Operations for GM, a fittingly long title considering he will oversee operations in over 100 countries in the maker’s Asia/Pacific, European, Middle East and African regions.
Meanwhile, Tim Lee, who had been running GM IO for four years will become chairman of GM China, a position that will put him in charge of a fast-growing universe of 12 join ventures, two foreign operations, a major new R&D center and more than 55,000 employees. GM is currently battling it out in China for the number one sales slot against Volkswagen AG where, coincidentally, Jacoby spent a chunk of his career.
“The GM team has plans to win in every market, and I’m eager to contribute,” Jacoby said.