TV and movie celeb Tim Allen will be the voice of Chevrolet starting with advertising for the all-new 2011 Cruze starting next Tuesday.
Allen displaces Howie Long, who is currently running on regional 2010 model year clearance spots and has been a Chevrolet spokesperson since 2004.
The classic Friday afternoon release made no mention of Long.
However, Joel Ewanick, the new vice president, U.S. marketing at General Motors, who recently jumped from Nissan after a brief stint there – literally weeks – following a gig at Hyundai, said, “Tim Allen brings the right combination of a recognizable voice with the credibility, likeability and humor that will connect with viewers.”
The change is indicative of the ongoing turmoil at GM, which is struggling to prove that it can increase its share post bankruptcy with an impending Initial Purchase Offering of stock due in the fourth quarter.