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Marty’s Marketing Minutia

Racing, Research and Recognition: the Indy 500 Goes for the Light Touch

by on May.22, 2009

When the most famous words in motorsports, “Gentlemen and Lady … START YOUR ENGINES” are proclaimed, Middle America’s iconic race, the Indianapolis 500 gets underway with classic touches -- and others decidedly out of the ordinary, this year.

When the most famous (modified) words in motorsports, long since made politically correct, “Gentlemen and Lady … START YOUR ENGINES” are proclaimed, Middle America’s iconic race, the Indianapolis 500 gets underway.

When the most famous words in motorsports, “Gentlemen and Lady … START YOUR ENGINES” are proclaimed, Middle America’s iconic race, the Indianapolis 500 gets underway with some classic touches.

Jim Nabors will sing Back Home Again In Indiana, military jets will scream by overhead trailing red, white and blue colors and the mid-field will continue its weekend of excess.

But a new element has been added, bringing Indy Racing to more homes than ever before, maybe … just maybe more than the TV coverage.  Thomas Kinkade, the master artist of paintings bathed in luminous, incandescent, radiant light, has painted a special Indy 500 image that is certain to adorn the living rooms of millions of his adoring fans. (more…)