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Th!nk Again

Little electric carmaker looking for a recharge

by on Jan.27, 2009

Th!nk City Car could use a charge

Th!nk City Car could use a charge

Like so many other green-minded automotive wannabes, the Norwegian-based Think Global saw a silver lining in the record fuel prices that hung, like a storm cloud, over the rest of the auto industry, in early 2008.

After years of trying to find a niche in the market – including a several-year run under the ownership of Ford Motor Co. – the electric vehicle maker was ambitiously laying out plans to ramp up production of its $30,000 Th!nk city car to 10,000 units a year. And why not? Other new, fuel-efficient entries, such as the BMW Mini and Daimler AG’s Smart fortwo, as well as Toyota’s Prius hybrid, were scoring huge sales, even as demand for most other vehicles began to plummet.