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Tesla Announces First Incentive Program – With a Social Spin

Some buyers also turning to used Tesla as affordable entry.

by on Jul.30, 2015

Tesla wants to find new ways to boost demand before the launch of the Model X SUV.

Incentives have become a way of life in the auto industry, buyers often expecting givebacks and discounts on even the most popular products.

That’s a lesson little Tesla Motors has apparently picked up on. But the California battery-carmaker is adding a unique social spin to its first-ever incentive package, with a program designed to reward both owners and buyers. Separately, a new study suggests that some potential customers are getting around the high cost of a Model S sedan by turning to use versions.

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In comparison to some incentive programs, Tesla might be accused of being downright stingy. It will offer $1,000 credit to a new buyer – but with a twist, you have to be referred by an existing owner who will also get a $1,000 spiff, apparently for a future purchase.

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