Tesla owners could be accused of having a love/hate relationship with their vehicles. The maker’s Models S and X have repeatedly been slammed for serious quality issues, yet owners retain a strong emotional bond to those battery-electric vehicles, according to a new study by J.D. Power and Associates.
But the question is whether those buying the next generation of Tesla products, starting with the Model 3 sedan set to go into production in July, will be nearly as forgiving. Moving into the mainstream carries significant risks, according to various analysts.
“Tesla owners see themselves as pioneers who enjoy being early adopters of new technology,” said Kathleen Rizk, director of global automotive consulting at J.D. Power. “Spending $100,000 or more on a vehicle that has so many problems usually would have a dramatically negative effect on sales and brand perception. Right now, though, Tesla seems immune from such disenchanted customers.”