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Tesla May Seek Franchised Dealers After All

Battery-carmaker considers a hybrid retail approach.

by on Oct.16, 2014

Tesla CEO Elon Musk during a recent TV appearance.

It’s been win-some-lose-some for Tesla as it pushes to reshape the automotive landscape with a marketing strategy based on factory-owned showrooms. But it now appears that the California-based battery-carmaker might be considering a revised strategy that would include at least some franchised dealers in its distribution mix.

That could permit Tesla to crack into states, such as Michigan and Texas, which have firmly ruled against Tesla’s current approach. It might also permit the maker to expand its coverage even in states, such as New Jersey and Nevada, which have okayed the factory-owned approach.

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“We may need a hybrid system, with a combination of our own stores and some dealer franchises,” Tesla Founder and CEO Elon Musk acknowledged during an interview with John McElroy on Autoline Daily.


Tesla’s Musk Takes Shot at Embattled NJ Gov. Christie

Claims “backroom deal” will keep carmaker out of Garden State.

by on Mar.14, 2014

Tesla CEO Elon Musk doesn't let much stand in his way.

Elon Musk, the always-outspoken CEO of Tesla Motors, is the latest to take shots at New Jersey’s embattled Governor Chris Christie, accusing the possible 2016 Republican presidential candidate of using a “backroom deal” to keep the battery-carmaker out of the Garden State.

Earlier this week, NJ regulators announced that they would bar Tesla from going ahead with plans to open factory-owned dealerships in the state. The carmaker has been hoping to radically change the automotive retail process with its direct sales approach but has run into hurdles across the country as various dealer groups fight back.

The Last Word! (Really)

Gov. Christie’s Administration ruled in favor of a state requirement that new cars must be sold through licensed franchises a rule proposed last October by the New Jersey Motor Vehicle Commission, about the time Tesla opened two of its own stores in the state.