A dispute between Tesla Motors and the New York Times over a review of the maker’s Model S sedan is taking on an increasingly strident and noisy life of its own raising questions about just what the California-based battery-car start-up hopes to accomplish.
Clearly, Tesla founder and CEO Elon Musk has been angered by what he has dubbed a “fake” story by veteran Times reporter John Broder. But more than a few observers warn that Musk’s decision to angrily fight back could backfire and raise even more concerns about battery-car technology.
It certainly has gotten investors skittish, Tesla’s stock taking a sharp drop from its nearly $40-a-share peak last week – though it has rebounded slightly since the he-said/she-said battle began.
Complicating matters, it appears that Tesla chief Musk called to apologize to the NY Times scribe before turning around and blasting him in a series of Twitter posts.