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Millennials Interest in New Vehicles Rises with Technology Available

Self-driving cars appealing to younger drivers.

by on Apr.28, 2016

Self-driving vehicles may improve the mobility of baby boomers some day, if they learn to trust the vehicles.

While self-driving cars are expected to increase the mobility of aging baby boomers, but they are still skeptical about the technology that piloting those vehicles. Conversely, younger drivers are seemingly enthralled by the possibilities the cars represent, a new study finds.

Gen Y or “Millennials” between the ages of 21 and 34 and younger Gen Z, which is just getting driver’s licenses, have substantially more interest in automated driving, according to the 2016 edition of the Tech Choice Study that J.D. Power presented to the Automotive Press Association in Detroit.

The Journal of Record!

“You often hear that younger people aren’t interested in driving. Maybe it’s just the Millennials don’t have the baggage about driving that Baby Boomers do,” said Kristin Kolodge, director of driver interaction and HMI at J.D. Power who supervised the study. “The just have a fresh perspective,” she said. (more…)