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Former Renault/Nissan Star Carlos Tavares Lands Peugeot’s Top Job

Faces major challenges at floundering French automaker.

by on Nov.27, 2013

Carlos Tavares, seen during his years at Renault/Nissan with a Nissan Leaf battery car.

Less than three months after falling from grace as the likely successor to Renault/Nissan Alliance CEO Carlos Ghosn, Carlos Tavares has resurfaced – and he won’t have to move very far, taking on a new assignment as the CEO of the troubled PSA Peugeot Citroen.

Considered one of the global auto industry’s rising stars, the 55-year-old Tavares had a potentially career-ruining flame-out in August when he announced during an interview that he’d like to leave his job as chief operating officer of Renault for a job as CEO of one of Detroit’s Big Three makers.  That didn’t sit well with his then-boss Ghosn who quickly gave Tavares his walking papers.

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Exactly why Tavares spoke out was unclear.  So was the potential fallout, some observers wondering if the Portugese-born executive was simply letting the world know he wanted a better job – others warned that Tavares might have made himself untouchable.  But it turns out his timing was close to perfect and his method far from madness.


Nissan Americas’ Tavares Named New Renault COO in Wake of Spy Scandal

Renault’s gain could be Nissan’s loss.

by on May.31, 2011

Nissan Americas CEO Carlos Tavares - shown here with the Leaf battery car - will become Renault's new COO.

Carlos Tavares, the chief executive of Nissan Americas, will be heading across the Atlantic to serve as the new chief operating officer of the Japanese maker’s French affiliate, Renault.

The new assignment comes as Renault struggles to shake off the scandal that followed the firing of three senior executives falsely accused of spying for the Chinese.  That brouhaha led to a shake-up of Renault’s top management, including the ouster of COO Patrick Pelata.

The decision to move Tavares back to France has been widely expected, TheDetroitBureau.com first reporting on it more than six weeks ago.  It’s a homecoming of sorts, Tavares having spent 23 years with the French carmaker before being assigned to the U.S. in 2004.

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The move comes at a critical time for Renault, which had been struggling to regain traction in the European market – and grow its overseas base, especially in China – even before the espionage scandal.  The loss of Pelata threatened to leave a significant void in the carmaker’s senior ranks as the former COO was considered a close confidant and ally to Carlos Ghosn, who serves as chief executive officer for both Renault and Nissan.

In a statement, Ghosn described Taveres’ appointment as “a first step in strengthening Renault’s management.” But his reassignment could be “a significant loss” for Nissan Americas, cautions Deutsche Bank’s Kurt Sanger.