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Tata Unveils $20,000 Battery Car

An “intimate understanding” of frugal engineering.

by on Jan.12, 2012

Tata used "frugal engineering" to hold the estimated price of the eMo battery car concept to $20,000.

Electric vehicles don’t have to cost an arm and a leg, insists Indian automaker Tata Motors.

Its research arm, Tata Technologies, has unveiled a prototype for a $20,000 electric car that can carry four passengers without adding to the pollution in crowded cities around the world.

“The eMo project symbolizes the coming of age of Indian automotive engineering,” said Warren Harris, Tata Technologies President and Global COO. “It is a tangible example of the capability of Tata Technologies to engineer a full vehicle – a first for any India-based engineering services company,” added Harris during a press conference at the North American International Auto Show.

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Harris added, “Because we are India-based, Tata Technologies is intimately familiar with developing markets. Additionally, our experience and presence in Europe and North America means we also have an understanding of developed markets. It’s a combination that provides a competitive advantage to our clients,” added Harris, who noted the company also does extensive work for clients such as Ford Motor Co and Chrysler Group in the U.S.


Indian Maker Tata Turns To Detroit For Engineering Know-How

Maker plans to hire 400 American engineers.

by on Dec.06, 2010

Tata Technologies, part of the Indian conglomerate producing the little Tata Nano, is looking to hire 100s of Detroit engineers.

Tata Technologies, a subsidiary of India’s Tata Group, plans to hire 400 engineers by the end of the year at its technical center near Detroit to help with engineering projects for car makers in North America.

Dan Saad, Tata Technologies’ director of communications in North America, said the Indian firm is looking at candidates with engineering, design and in product lifecycle management experience.

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“The 400 positions are currently open in our HR database to be filled by January 3 that are a result of new automotive program work our engineering and our PLM/Consulting groups have won over the past
months,” Saad said.

“The positions are at automotive client sites – about 80% in metro Detroit, about 20% elsewhere in the U.S. We have about 500 employees in the U.S. now, and about 350” are assigned to the company’s Novi, Michigan offices, he said..


Driving Tata Nano: Will Americans Accept Its Limitations?

Indian price of $2,500 would likely more than double here.

by on Aug.11, 2010

The relatively luxurious Tata Nano LX.

The little four-seater proves reasonably adept as we pull away from the Grand Traverse Resort.  It’s not registered for U.S. roads, so we have to stick to the sprawling complex’s service roads, but they’re long and quick enough to give us a sense of what to expect from one of the most well-publicized cars in the world.

The Tata Nano is not only the cheapest car on the road, but also one of the smallest.  At 122 inches, nose-to-tail, it’s barely a foot longer than the Smart fortwo – even with its two back seats.  And, at just 1,500 pounds, it weighs about 300 pounds less than the Franco-German Smart.

That helps the little Nano make do with a miniscule 624-cc (0.6 liter) two-cylinder engine making 35 horsepower.  Whether it can take the fortwo in a drag race is uncertain, though the Nano certainly won’t leave a patch of rubber.  But rated at 56 mpg – with a 4-gallon gas tank giving it a theoretical range of 224 miles – one might forgive its less-than-stellar performance. (more…)