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Tata Gives the Go to Pixel

Set for Europe, could Indian maker also target U.S.?

by on Mar.16, 2011

The Tata Pixel reportedly gets the go for Europe. But will the Indian maker next target the U.S.?

Even by city car standards, Tata’s Pixel concept is diminutive, measuring just 10 feet nose-to-tail, or nearly a foot smaller than the Indian maker’s already compact Nano.  But there’s apparently a market to be had, Tata reportedly giving Pixel the green light for launch into the European market.

Could the States be far behind?

Tata took the wraps off the little Pixel at the recent Geneva Motor Show, and the white, gull-winged two-door proved one of the most popular concepts of the show – if for no other reason than curiosity value.

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Tata bills Pixel as “the most package-efficient four-seater in the world,” and it is, indeed, a surprisingly roomy vehicle, one that could readily hold four adults – as long as those in the back weren’t part of an NBA team.

In European trim, anticipate a weight of less than 1700 pounds.  It will help that Tata expects to remove the gull-wing doors, which require plenty of reinforcement, and replace them with conventional portals.