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Tata Unveils $20,000 Battery Car

An “intimate understanding” of frugal engineering.

by on Jan.12, 2012

Tata used "frugal engineering" to hold the estimated price of the eMo battery car concept to $20,000.

Electric vehicles don’t have to cost an arm and a leg, insists Indian automaker Tata Motors.

Its research arm, Tata Technologies, has unveiled a prototype for a $20,000 electric car that can carry four passengers without adding to the pollution in crowded cities around the world.

“The eMo project symbolizes the coming of age of Indian automotive engineering,” said Warren Harris, Tata Technologies President and Global COO. “It is a tangible example of the capability of Tata Technologies to engineer a full vehicle – a first for any India-based engineering services company,” added Harris during a press conference at the North American International Auto Show.

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Harris added, “Because we are India-based, Tata Technologies is intimately familiar with developing markets. Additionally, our experience and presence in Europe and North America means we also have an understanding of developed markets. It’s a combination that provides a competitive advantage to our clients,” added Harris, who noted the company also does extensive work for clients such as Ford Motor Co and Chrysler Group in the U.S.