Beleaguered auto supplier Takata took out full-page ads in several newspapers today saying more must be done to resolve the problem with its airbags, but a national recall of the faulty devices was not the answer.
And then Ford expanded its recall of the airbags to a national action.
The ad, which was an open letter from Takata CEO Shigehisa Takada, was published in The Detroit News, Detroit Free Press, The Wall Street Journal, New York Times and three German papers. In the letter, Takada, who is the grandson of the company’s founder, outlined what the company was doing to try and rectify the situation, such as increasing the number of replacement parts being manufactured from 300,000 a month to 450,000, asking other airbag suppliers to produce parts and tripling the amount of testing it’s conducting on airbags. (more…)