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First Drive: Revamped Edge’s MyFordTouch Needs Tweaks to Reach Full Potential

by on Apr.20, 2011

The 2011 Ford Edge received an extensive exterior freshening as well as industry-first technologies, features and conveniences.

If you base your opinion of the controversial MyFordTouch, the latest iteration of Ford’s revolutionary Sync infotainment system, on an hour or so with the system, your thoughts about it are likely to be negative. But spending a week with the system brings greater understanding.

Is it perfect? No? Despite improvements including a greatly expanded number of commands the system recognizes, it still needs more. Details, details, details. We’ll get to those.

A Smart Source for Auto Reviews!

This Edge is a mid-cycle refresh of Ford’s wildly popular mid-size two-row crossover. There are improvements throughout the vehicle, including upgraded engines, slightly revised styling, bigger wheel options and improved fuel economy. But MyFordTouch is stealing most of the headlines.

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Exec Says Journalists Need More Training on MyLincolnTouch

"The customers are happy," he says.

by on Jan.10, 2011

A Lincoln executive says media criticisms of MyLincolnTouch could be solved with additional training of journalists.

Criticisms of MyFordTouch and MyLincolnTouch, Ford’s revolutionary new graphical interface for Sync, could be solved by providing additional training, a Lincoln marketing executive said Sunday.

C.J. O’Donnell, group marketing manager for Lincoln, said that customer response to the system has been overwhelmingly positive.

North American International Auto Show News!

MyFordTouch is the latest update to Ford’s groundbreaking Sync system. Ford expanded the system’s vocabulary of accepted commands and added multiple customizable screens, including a touch-sensitive screen in the center console that operates everything from climate control to navigation.

But several journalists have panned the system. Consumer Reports (subscription required) removed the Lincoln MKX and Ford Edge from its recommended lists simply because of the new system. The magazine called the system too complicated and more difficult to use than traditional knobs and buttons. Car and Driver has also criticized the system because its too complicated and the touch-screen “buttons” are too small.

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