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Saab Ready to Launch New 9-4X

New crossover critical to survival plans, maker acknowledges.

by on Feb.16, 2011

Saab's first-ever crossover, the 9-4X is finally heading to dealer showrooms.

The first Saab 9-4X crossover scheduled for retail sale has rolled off the assembly line at a General Motors plant in Ramos Arizpe, Mexico.

Saab Automobile chief executive officer and president Jan-Ake Jonsson was on hand to see regular production begin, just three months after the 9-4X was unveiled at the 2010 Los Angeles Auto Show.

“This is a great day for Saab,” said Jonsson who survived the maker’s brief insolvency before Saab was sold to Dutch automaker Spyker, a year ago. “The arrival of the 9-4X is another important step in the fulfillment of our business plan. This sporty and distinctive product will significantly broaden the appeal of our brand.”

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The 9-4X gives the newly-independent company access, for the first time, to the growing, mid-size crossover segment. An earlier attempt to target the large SUV market with the 9-7X fell far short of expectations, in large part because there was little differentiation between the Saab model and similarly-sized GM offerings.