Suzuki has no intention of withdrawing from the U.S. automotive market.
“That’s a very bad rumor,” Kinji “Kevin” Saito, the president of American Suzuki Motor Corp., told TheDetroitBureau.com during an exclusive interview at the Chicago Auto Show.
Suzuki suffered badly during the recession as its sales total plunged sharply for two consecutive year – despite the launch of significant new product, such as the midsize Kizashi sedan. But the start of the new model-year in October brought a revival of its fortunes.
Suzuki has every intention of remaining in the American market, Saito said, over dinner, and believes there are plenty of drivers in the midsize segment who appreciate the firm handling, sporty feel and power of the Kizashi sedan.
The Kizashi, which Suzuki brought to market in 2009, can still outperform either the Toyota Camry or Honda Accord, which have traditionally dominated in the mid-sized segment, the small Japanese maker believes. Suzuki’s goal is to find buyers who want a more sporty feel in their vehicle than with those mainstream models, Saito said.