As folk singer Joni Mitchell might have put it: “Don’t it always seem to go that you don’t know what you’ve got till it’s gone?”
With American Suzuki Motor Corp. preparing to close its automotive operations in the coming year sales have suddenly surged in ways that the Japanese company could have only dreamed of in recent years. In fact, the maker has had to increase imports from Japan to meet surging demand – a move that required approval from a U.S. bankruptcy judge.
Sales in November surged 22%, to 2,224 vehicles and, according to the maker, demand is strong this month, as well. Of course, an expanded, 7-year warranty and a big increase in incentives meant to clear out dealer lots has certainly helped.