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Suzuki Sales Surge as Maker Prepares to Leave US

But no reprieve planned.

by on Dec.24, 2012

Suddenly, buyers galore for the Suzuki Kizashi.

As folk singer Joni Mitchell might have put it: “Don’t it always seem to go that you don’t know what you’ve got till it’s gone?”

With American Suzuki Motor Corp. preparing to close its automotive operations in the coming year sales have suddenly surged in ways that the Japanese company could have only dreamed of in recent years.  In fact, the maker has had to increase imports from Japan to meet surging demand – a move that required approval from a U.S. bankruptcy judge.

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Sales in November surged 22%, to 2,224 vehicles and, according to the maker, demand is strong this month, as well.  Of course, an expanded, 7-year warranty and a big increase in incentives meant to clear out dealer lots has certainly helped.

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Suzuki Determined to Remain in U.S. Market

Reports of imminent departure greatly exaggerated.

by on Feb.10, 2011

Sales may be slow, but those who have bought the Suzuki Kizashi rate it highly.

Suzuki has no intention of withdrawing from the U.S. automotive market.

“That’s a very bad rumor,” Kinji “Kevin” Saito, the president of American Suzuki Motor Corp., told TheDetroitBureau.com during an exclusive interview at the Chicago Auto Show.

Suzuki suffered badly during  the recession as its sales total plunged sharply for two consecutive year – despite the launch of significant new product, such as the midsize Kizashi sedan.  But the start of the new model-year in October brought a revival of its fortunes.

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Suzuki has every intention of remaining in the American market, Saito said, over dinner, and believes there are plenty of drivers in the midsize segment who appreciate the firm handling, sporty feel and power of the Kizashi sedan.

The Kizashi, which Suzuki brought to market in 2009, can still outperform either the Toyota Camry or Honda Accord, which have traditionally dominated in the mid-sized segment, the small Japanese maker believes. Suzuki’s goal is to find buyers who want a more sporty feel in their vehicle than with those mainstream models, Saito said.

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