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Goodyear “Support our Troops” Racing Tires?

Opportunistic marketing or nice gesture, as Eagle racing tires go red white and blue for the Fourth of July NASCAR weekend?

by on Jul.02, 2010

You can bid on an Eagle in a charity auction, although it will be, er, somewhat used.

The Goodyear Tire & Rubber Company says it will change all Eagle tires for the NASCAR Sprint Cup and Nationwide Series races over the July 4th holiday weekend to a new design with a “patriotic red, white and blue color scheme,” reading “Support Our Troops” on the tires’ sidewalls.

The exclusive tire supplier of NASCAR’s three major national series claims it is a “thank you” to the service men and women of the United States Armed Forces.

It also launches the Goodyear Support Our Troops program. Goodyear will help jump-start this new fundraising effort with a $20,000 donation to Support Our Troops, a nonprofit nationwide organization that delivers more than $8 million per year in care packs and requested items to the front lines, positive support at home, and kids’ camp assistance.

The Goodyear Support Our Troops program will also provide consumers a variety of ways to show their support for the troops and will encourage everyone to participate in a series of fund-raising initiatives to benefit members of the U.S. Armed Forces and their families.

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Marketing!

Goodyear says Support Our Troops tires will raise awareness for the effort and will also serve as the first step in the fund-raising campaign, as Goodyear will auction some driver-autographed tires used in the July 3rd Coke Zero 400.

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