Super Bowl XLVI Hype 3.0
Contrary to popular belief, less is not more, more is more when it comes to carvertisers on the Super Bowl broadcast. Just nine days and counting til kick-off but you’d think it’s already the big game. Enuf is enfuf already, as the teasers, hype and embellishment continues unabated. Here’s this week’s update:
Apple and General Motors Ads Dominate NFL Playoff Games
It’s crunch time. The big, really big winners in NFL Playoffs advertising, according to data from Ace Metrix were: Apple, General Motors (Cadillac), Applebee’s, Nissan, and Google were the most effective advertisers during the past three weekends of playoff football. As noted in a special MMM this past Monday the three weekends of playoffs are often an interesting test run for advertising during the Super Bowl.