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Posts Tagged ‘subcompact hatchbacks’

Small Car Shoot-Out Heats Up with Updated Toyota Yaris

Subcompact hatchback gets a “new attitude.”

by on Jul.24, 2014

The 2015 Toyota Yaris goes for a more aggressive design to compete in a crowded segment.

There’s a big battle underway in the small car market, and Toyota has rearmed with a new version of the Yaris subcompact.

Coming to market in both three- and five-door hatchback versions, the 2015 Toyota Yaris is the Japanese giant’s newest model to opt for a more aggressive design than Toyota has traditionally been known for, the maker declaring the hatchbacks now have “a new attitude.”

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They’ll need it considering the increasing competition in the small car market from the likes of the recently restyled Nissan Versa and Honda Fit, never mind the domestic small cars that have begun gaining traction in a market long controlled by the Japanese, such as the Chevrolet Sonic and Ford Fiesta.


Kia Rio Wins Subcompact Sedan Shoot-Out

But Consumer Reports slams Toyota Yaris.

by on Mar.22, 2012

Strong praise for the Kia Rio from Consumer Reports.

Don’t call the new Kia Rio sedan a “penalty box.”  There was a time when that might have applied to subcompact sedans in general – and Korean-made products in particular – but a shoot-out among domestic and import small cars suggests the best of the subcompact segment deliver more than just a cheap price tag.

The Rio EX, in particular, made a strong impression on the folks at Consumer Reports, the non-profit publication rating the Korean subcompact best in an otherwise impressive class of sedans.  The Rio hatchback didn’t score quite as well, but still landed in the top three among a field that also includes the Honda Fit and Nissan Versa.

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Notably, CR some harsh and unexpected pot shots at the Toyota entry into the growing – and increasingly competitive – subcompact segment , suggesting the Japanese giant’s Yaris hatchback  “continues to underwhelm.”  Once dominant in the small car market, Toyota has been losing ground of late, and many industry analysts believe its decline is only tangentially related to last year’s Japanese earthquake and tsunami.

The challenge is keeping up with a segment that has improved dramatically in recent years.