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Subaru Set to Mark 50th Anniversary in US with Record Sales

Focus on safety has helped draw in younger buyers.

by on Jul.31, 2017

It has been a tough year for most automakers, but Subaru is rolling right along with continual increases.

Subaru, after a dazzling run up in sales during the past decade, is getting ready to celebrate the 50th anniversary of the brand’s debut in the U.S. next year.

During the past six years, Subaru’s sales have doubled and then doubled again and the Subaru is on track to set another sales record in 2017 as it continues to post year-over-year sales increases each month even as the pace of industry sales begins to ebb from its post-recession high.

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“The brand is really strong,” said Michael McHale, Subaru’s director of communications, who noted that Subaru sales continue to grow even as other automakers increased their incentives to keep hold of market share.   (more…)