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Subarus Now Officially Produced by … Subaru!

Fuji Heavy Industries changes name to Subaru Corp.

by on Mar.31, 2017

Subaru CEO Yasuyuki Yoshinaga can officially call himself Subaru CEO after Fuji Heavy Industries changed its name to Subaru Corp.

With the effort of about the stroke of a pen, years of wondering and waiting ended: Staring April 1, all Subarus will now be built and sold by … Subaru Corp.

Fuji Heavy Industries Ltd. changed its named to Subaru Corp. matching the moniker that’s adorned its much-beloved vehicles for decades. The move was not a surprise as officials announced last summer that it would change the name at some point in the future.

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“We have long strived to make excellent products,” said Fuji CEO Yasuyuki Yoshinaga said in a statement about the transition. (more…)