Detroit Bureau on Twitter

Posts Tagged ‘subaru news’

Subaru Sets Assembly of Ascent in Motion

New eight-passenger ute is company's largest vehicle.

by on May.10, 2018

Subaru employees in Indiana marked the occasion of the first new Ascent rolling off the production line.

Subaru has begun production of its new Ascent, a three-row sport utility vehicle with seating for eight passengers, at the company’s assembly plant in Lafayette, Indiana plant.

The addition of the new ute to the production mix created 200 jobs, following an investment of $140 million in equipment and expansion investments.

Product News!

“The Subaru Ascent is a great addition to our production line-up,” said Tom Easterday, senior executive vice president of Subaru of Indiana Automotive Inc., or SIA. (more…)

Subaru Moves into New US Headquarters

Move comes days after maker sells 9 millionth car in the U.S.

by on May.02, 2018

Subaru cut the ribbon on its new headquarters building in Camden, New Jersey.

Subaru of America Inc.’s new home is Camden, New Jersey, a town that has seen more than its share of hard luck over the years, but perhaps more importantly it’s not Atlanta, which has seen plenty of auto companies set up shop there.

At 250,000 square feet, the new headquarters will more than double the size of the automaker’s previous headquarters and bring employees from four sites onto one campus, which will house more than 550 Subaru employees.

Subscribe Now!

The move comes just days after the company sold its 9 millionth car in the U.S., a 2018 50th Anniversary Edition Crosstrek, delivered to Dr. Hershey Garner in Fayetteville, Arkansas. Garner is a repeat Subaru buyer and currently owns a 2005 Baja. (more…)

Subaru Employees Manipulated Fuel Economy Data

Automaker query finds 900 vehicles with incorrect information.

by on Apr.30, 2018

Subaru officials released a report outlining how 900 Japanese-built cars were given incorrect fuel-economy and emissions testing approvals.

Subaru Corp. said employees manipulated fuel economy and emissions figures on about 900 vehicles manufactured in Japan. The company has been investigating the issue since it first came to light last fall and issued a report of its findings last week.

The revelation came as part of a government-mandated self-investigation, which end up in the head of the company to resigning. Additionally, the query determined that “unqualified” employees had been performing the fuel-economy inspections for as long as 30 years.

News You Can Trust!

Subaru recalled 395,000 vehicles sold in Japan and estimated the scandal would cost $177 million. (more…)

Toyota, Subaru Set to Replace Sports Car

No timetable for new versions of BRZ and 86.

by on Apr.04, 2018

Toyota and Subaru are working on a replacement for the sports car each sells, in this case, the Toyota 86.

Toyota and Subaru have started development of a replacement for the two-seat sports car that both companies produce jointly and currently sell under different names.

The Japan Times reported the two automakers have agreed to extend their collaboration to produce replacements for the current versions of the Toyota 86 and the Subaru BRZ.

News You Can Trust!

The two companies expect to launch the new models of the compact rear-wheel-drive sports car in 2021 with improved performance, according to The Japan Times, which cited sources familiar with the project. (more…)

Roomier, Faster and Tech-ier: the new Subaru Forester

Newest version may be the best ever.

by on Mar.29, 2018

The new Subaru Forester is bigger on the inside, more powerful under the hood and features a slew of new tech.

Subaru rolled out at the 2019 Subaru Forester in New York and with the three “mores” drivers want: more room, more power and more features.

The fifth generation of the popular sport utility vehicle is the roomiest, most capable and most versatile Forester ever made and also features groundbreaking new safety technology, according to Subaru of America CEO Tom Doll, who was promoted in time for the rollout.

Pushing the Envelope!

The new Forester also is expected to help maintain Subaru’s sales momentum, which has led to 10 consecutive years of growth. The new model is built on the Subaru Global Platform to deliver significantly higher levels of driving pleasure, agility, crash protection, ride comfort and quietness, he added. (more…)

Subaru Viziv Tourer Concept: An Outback Wagon Replacement?

Maker offers hints to future design with concepts.

by on Mar.08, 2018

Subaru executives are excited about the new Viziv Tourer Concept shown at the Geneva Motor Show.

Subaru continued its themed concept cars with the Viziv Tourer concept at this year’s Geneva Motor Show. The first Viziv concept debuted in 2013 and since then each model has taken on a different them.

This year’s Tourer concept gave Subaru the opportunity to unite symmetrical all-wheel-drive powered by a boxer engine with performance, practicality and functionality to entice people to enjoy traveling by car again.

News You Can Trust!

In anticipation of widespread future deployment of automated driving technologies, advanced driver-assist functions combining the next-generation EyeSight system with other devices have been installed in the car to reduce driver fatigue on long journeys and enable active enjoyment of driving with peace of mind. (more…)

Subaru Wants Sales to Do More Than Set Records

Brand donating $250 for every car sold.

by on Feb.09, 2018

Subaru's Tom Doll outlines the company's new charitable efforts at the MAMA annual breakfast during the Chicago Auto Show.

Subaru has ambitious plans to sell more vehicles and the effort is based on a deft marketing campaign built around the word love and an emphasis on charitable giving.

During the past decade, as Subaru has become the seventh best-selling brand in the U.S., the Japanese automaker has given away more than $115 million dollars to community-oriented, not-for-profit CoSubaru’s generosity.

Industry News!

Tom Doll, Subaru president and chief operating officer, told the annual MAMA or Midwest Automotive Media Association’s annual breakfast at the Chicago Auto Show, that Subaru, which now celebrating 50 years of selling vehicles in the U.S. plans to continue its charitable giving. The formula includes donating $250 for every vehicle sold in the U.S.  (more…)

Subaru Lets the Dogs Out … For a Drive in LA

Ascent is the largest Subaru yet and expected to keep sales rising.

by on Nov.30, 2017

Subaru of America President Thomas Doll introduces the dogs that "drove" the new Ascent onto the stage at the LA. Auto Show.

With the help of family of charming and well-behaved Golden Retrievers, Subaru officially unveiled a major addition to its product line, the 2019 Subaru Ascent, a family-oriented, three-row crossover vehicle.

Subaru executives note Subaru of America Inc. is building on nine consecutive years of sales growth. Sales have doubled in the just the past five years, added Tom Doll, Subaru of America president.  The addition of a three-row SUV, the largest vehicle Subaru has ever built, will help maintain the company’s sales momentum next year, he added.

LA Auto Show News!

The Ascent draws on Subaru’s history of delivering a solid driving experience while the Ascent also offers a spacious interior, comfortable and flexible seating options and a host of new safety, driver assist and in-vehicle technologies.  (more…)

Japan’s Auto Safety Scandal Spreads to Subaru

Automaker admits 30-year lapse; will recall over 250,000 vehicles.

by on Oct.27, 2017

Subaru CEO Yasuyuki Yoshinaga bowed to reporters to acknowledge his company's safety lapses.

Subaru acknowledged Friday it improperly inspected products sold on the Japanese market for over 30 years and will recall as many as 255,000 vehicles.

The company is the latest Japanese automaker to reveal faulty inspection practices, Nissan earlier this month reporting similar lapses. The announcement by Subaru comes at a time when the once-lofty image of Japanese industry has been severely tarnished by a raft of scandals that include rigging of fel economy numbers by Mitsubishi, the production of faulty airbags by supplier Takata, and the falsification of data by metals manufacturer Kobe Steel.

Safety News!

“The final inspection process is very important and we acknowledge that we did not meet requirements,” Subaru Chief Executive Officer Yasuyuki Yoshinaga at a news conference on Friday in Tokyo. “We used the same process for more than 30 years without realizing that it did not meet ministry requirements.”

(more…)

Subaru Evokes the Past for New VIZIV Concept

New concept breaks from SUV past.

by on Oct.25, 2017

Subaru unveiled the sixth iteration of its VIZIV concept vehicles at the Tokyo Motor Show.

Subaru’s latest iteration of its VIZIV line-up is different than the five that proceeded it in one very significant way: It’s not a sport-ute instead a high-performance compact sedan filled with a slew of safety- and comfort-based technology.

The VIZIV Performance Concept is clearly an update to the company’s sports-car heritage, which includes the Legacy, WRX and Impreza. Subaru admits the all-wheel drive models featuring the boxer engine were inspirational.

Electrifying News!

However, the exterior design is light years different and the aforementioned technology is a big differentiator. That said, it’s tough to ignore the aggressive look highlighted by flared wheel arches, the air scoop on the hood, rear diffuser, twin dual exhausts and large alloy wheels. (more…)