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Posts Tagged ‘subaru news’

Subaru on the Ascent as it Previews New 3-Row Flagship

Concept SUV makes NY Auto Show debut.

by on Apr.12, 2017

The seven-passenger Subaru Ascent Concept will become the maker's biggest model ever.

Subaru has been saddled with a yawning gap in its line-up since the American-made Tribeca SUV went out of production in 2014, but it’s getting ready to fill the three-row opening with an all-new model that, it confirms, will be dubbed Ascent.

The name is appropriate, considering the steady stream of record annual sales the Japanese maker has turned in, topping 1 million vehicles worldwide last year for the first time. Subaru was one of the first to capitalize on the crossover trend, and the Ascent could add even more momentum – if it can avoid the pitfalls that waylaid the Tribeca.

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The maker is bringing an assortment of new production crossovers to this week’s New York International Auto Show, including the smaller Crosstrek, but the brightest spotlight is on the debut of a concept version of the Subaru Ascent, a show car that is expected to undergo relatively modest change before it starts rolling off the line in the very near future.

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Subarus Now Officially Produced by … Subaru!

Fuji Heavy Industries changes name to Subaru Corp.

by on Mar.31, 2017

Subaru CEO Yasuyuki Yoshinaga can officially call himself Subaru CEO after Fuji Heavy Industries changed its name to Subaru Corp.

With the effort of about the stroke of a pen, years of wondering and waiting ended: Staring April 1, all Subarus will now be built and sold by … Subaru Corp.

Fuji Heavy Industries Ltd. changed its named to Subaru Corp. matching the moniker that’s adorned its much-beloved vehicles for decades. The move was not a surprise as officials announced last summer that it would change the name at some point in the future.

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“We have long strived to make excellent products,” said Fuji CEO Yasuyuki Yoshinaga said in a statement about the transition. (more…)

Subaru XV Set to Cross Atlantic as Next Crosstrek

All-new platform, upgraded interior.

by on Mar.08, 2017

The new Subaru XV will come to the U.S. as the next-generation Crosstrek.

The brand that helped launch the crossover-utility explosion is hoping to gain even more momentum with the Geneva Motor Show debut of the next-generation Subaru XV.

The new model doesn’t stray far from last year’s XV Concept – and it will reappear in near identical form at the upcoming New York International Auto Show, albeit wearing the Subaru Crosstrek badge.

Product News!

The 2018 Subaru XV-cum-Crosstrek rides on an entirely new platform, but what will likely appeal most to buyers around the world are the improvements to both cabin refinement, as well as the range of new comfort and safety equipment promised by Yasuyuki Yoshinaga, the President and CEO of what is being renamed Subaru Corporation.

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Subaru Legacy Gets a Quick Mid-Cycle Makeover

2018 sedan set to debut at Chicago Auto Show next week.

by on Feb.02, 2017

The 2018 Subaru Legacy's exterior gets some modest updates and a mix of new technology.

For those in the auto industry, as well as those in the new car market, time seems to be moving faster these days, automakers rushing model updates into showrooms at an ever quicker pace.

Take the Subaru Legacy. The popular Japanese sedan went through a complete makeover in 2015. But a mid-cycle refresh will roll out at the Chicago Auto Show just a week from now. The 2018 Legacy is just one of an assortment of all-new or refreshed products flowing out from Subaru, with an all-new version of the Crosstrek line set to debut at the Geneva Motor Show in barely a month.

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The Legacy has long been a solid pillar for the small Japanese maker, so keeping it fresh is critical, and the 2018 update brings a number of updates, from revised front and rear styling to new handling, headlight and infotainment technologies.

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Subaru Set to Debut New Crosstrek at Geneva Motor Show

Plug-in hybrid will be first in Subaru line-up.

by on Jan.24, 2017

The 2018 Subaru Crosstrek will make its U.S. debut at the New York Auto Show in April.

Arguably no automaker has a longer, deeper history in the crossover segment than Subaru, the Japanese maker that helped change the game with the launch of its original Outback model in 1994.

How things have changed – and how they’re about to change even more, if this teaser image is any indication. It landed in our e-mail inbox along with confirmation that the next-generation Subaru Crosstrek will make its debut at the 2017 General Motor Show just a little more than a month from now.

Auto Show News!

Officials details are limited, Subaru confirming only that the next Crosstrek – also known as XV outside the U.S., will be introduced on March 7 by Yasuyuki Yoshinaga, the president and CEO of Subaru’s parent Fuji Heavy Industries.

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Subaru Takes Wraps Off Viziv Concept SUV

Big ute the blueprint for maker's first full-size SUV.

by on Nov.17, 2016

Subaru's Viziv 7 concept showed L.A. Auto Show attendees what the company's first

Subaru is best-known for rock-solid reliable all-wheel drive vehicles with distinctive styling, although the last part isn’t always complimentary, depending on who is saying it.

However, its new Viziv SUV concept at the Los Angeles Auto Show has tongues wagging about its distinctive stying … and it’s all good.

Global Auto News!

The Japanese maker unveiled the new sport-ute concept to look at the “future vision of car development” for the “enjoyment and peace of mind” that Subaru wants to provide to customers, the company noted. (more…)

Japanese Parent Finally Adopting Subaru Name for Itself

Separately, Subaru warns some Outback owners to park faulty Legacys and Outbacks.

by on May.13, 2016

Subaru's parent company, Fuji Heavy Industries, will be known by a different, more recognizable name next year: Subaru.

Fuji Heavy Industries has finally decided to rebrand itself, taking the name of the conglomerate’s best-known marque, Subaru.

The name is an effort to improve its name recognition and make it easier to identify the company, which also produces aerospace products and other industrial goods. The move, set to be completed in April 2017, was timed to mark the company’s 100th anniversary. It was originally named the Aircraft Research Laboratory in 1917.

The Last Word!

“It makes sense to connect the larger company with the brand,” explained Michael McHale, a Subaru corporate spokesman based at its U.S. headquarters in Cherry Hill, New Jersey. (more…)

Audi Earns Top Marks for “Best Brand” Report Card

Consumer Reports methodology puts Audi ahead of Subaru and Lexus.

by on Apr.11, 2016

Despite the diesel problems, Audi took the top spot on Consumer Reports recent best brand report card.

Its around this time each year that school children of all ages find how they did in their last card marking: yup, it’s report card time!

The same happens for the automakers, if your Consumer Reports, which provides a Report Card for auto brands in the U.S. and the results, like those for some children, may be a bit of a surprise.

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The brands that earned top marks? Audi and Subaru. (more…)

Subaru Looking to Impress with New Impreza

New model utilizes new architecture.

by on Mar.23, 2016

The 2017 Subaru Impreza is built on a new small car architecture developed the maker's parent company, Fuji Heavy Industries.

After eight consecutive years of sales growth, Subaru is planning to launch an all-wheel-drive replacement for the Impreza, the company’s popular, five-door compact sedan.

Thomas Doll,  president of Subaru of America Inc., told a noisy party the evening prior to the opening of the New York International Auto Show that the 2017 model is built on an all-new global architecture developed by Fuji Heavy Industries.

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The wheelbase on the new sedan, which will make its official debut during the New York International Auto Show, sits on a wheel –base that is an inch-longer than the wheel-base of the current Impreza. (more…)

Subaru Teases Next Crosstrek with XV Concept

SUV show car is longer, wider, lower.

by on Mar.01, 2016

The Subaru XV Concept will strongly influence the next Crosstrek model.

Subaru has long been known for building solid, go-anywhere vehicles, but not necessarily for giving them the sort of upscale feel that has become increasingly common on even today’s entry-level models.

That’s beginning to change, as the maker has demonstrated with recent additions and updates like the latest Legacy. Now, it’s getting ready to a bit more style and panache to its Crosstrek line – or so we anticipate from the Subaru XV Concept making it debut at the 2016 Geneva Motor Show.

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“In the area of functionality essential to a Subaru car, excellent aerodynamic performance is teamed with the ample road clearance and luggage space required of a crossover vehicle, achieving blend of function and style,” the Japanese maker says.

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