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Subaru Viziv Tourer Concept: An Outback Wagon Replacement?

Maker offers hints to future design with concepts.

by on Mar.08, 2018

Subaru executives are excited about the new Viziv Tourer Concept shown at the Geneva Motor Show.

Subaru continued its themed concept cars with the Viziv Tourer concept at this year’s Geneva Motor Show. The first Viziv concept debuted in 2013 and since then each model has taken on a different them.

This year’s Tourer concept gave Subaru the opportunity to unite symmetrical all-wheel-drive powered by a boxer engine with performance, practicality and functionality to entice people to enjoy traveling by car again.

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In anticipation of widespread future deployment of automated driving technologies, advanced driver-assist functions combining the next-generation EyeSight system with other devices have been installed in the car to reduce driver fatigue on long journeys and enable active enjoyment of driving with peace of mind. (more…)

Subaru Wants Sales to Do More Than Set Records

Brand donating $250 for every car sold.

by on Feb.09, 2018

Subaru's Tom Doll outlines the company's new charitable efforts at the MAMA annual breakfast during the Chicago Auto Show.

Subaru has ambitious plans to sell more vehicles and the effort is based on a deft marketing campaign built around the word love and an emphasis on charitable giving.

During the past decade, as Subaru has become the seventh best-selling brand in the U.S., the Japanese automaker has given away more than $115 million dollars to community-oriented, not-for-profit CoSubaru’s generosity.

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Tom Doll, Subaru president and chief operating officer, told the annual MAMA or Midwest Automotive Media Association’s annual breakfast at the Chicago Auto Show, that Subaru, which now celebrating 50 years of selling vehicles in the U.S. plans to continue its charitable giving. The formula includes donating $250 for every vehicle sold in the U.S.  (more…)

Subaru Lets the Dogs Out … For a Drive in LA

Ascent is the largest Subaru yet and expected to keep sales rising.

by on Nov.30, 2017

Subaru of America President Thomas Doll introduces the dogs that "drove" the new Ascent onto the stage at the LA. Auto Show.

With the help of family of charming and well-behaved Golden Retrievers, Subaru officially unveiled a major addition to its product line, the 2019 Subaru Ascent, a family-oriented, three-row crossover vehicle.

Subaru executives note Subaru of America Inc. is building on nine consecutive years of sales growth. Sales have doubled in the just the past five years, added Tom Doll, Subaru of America president.  The addition of a three-row SUV, the largest vehicle Subaru has ever built, will help maintain the company’s sales momentum next year, he added.

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The Ascent draws on Subaru’s history of delivering a solid driving experience while the Ascent also offers a spacious interior, comfortable and flexible seating options and a host of new safety, driver assist and in-vehicle technologies.  (more…)

Japan’s Auto Safety Scandal Spreads to Subaru

Automaker admits 30-year lapse; will recall over 250,000 vehicles.

by on Oct.27, 2017

Subaru CEO Yasuyuki Yoshinaga bowed to reporters to acknowledge his company's safety lapses.

Subaru acknowledged Friday it improperly inspected products sold on the Japanese market for over 30 years and will recall as many as 255,000 vehicles.

The company is the latest Japanese automaker to reveal faulty inspection practices, Nissan earlier this month reporting similar lapses. The announcement by Subaru comes at a time when the once-lofty image of Japanese industry has been severely tarnished by a raft of scandals that include rigging of fel economy numbers by Mitsubishi, the production of faulty airbags by supplier Takata, and the falsification of data by metals manufacturer Kobe Steel.

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“The final inspection process is very important and we acknowledge that we did not meet requirements,” Subaru Chief Executive Officer Yasuyuki Yoshinaga at a news conference on Friday in Tokyo. “We used the same process for more than 30 years without realizing that it did not meet ministry requirements.”


Subaru Evokes the Past for New VIZIV Concept

New concept breaks from SUV past.

by on Oct.25, 2017

Subaru unveiled the sixth iteration of its VIZIV concept vehicles at the Tokyo Motor Show.

Subaru’s latest iteration of its VIZIV line-up is different than the five that proceeded it in one very significant way: It’s not a sport-ute instead a high-performance compact sedan filled with a slew of safety- and comfort-based technology.

The VIZIV Performance Concept is clearly an update to the company’s sports-car heritage, which includes the Legacy, WRX and Impreza. Subaru admits the all-wheel drive models featuring the boxer engine were inspirational.

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However, the exterior design is light years different and the aforementioned technology is a big differentiator. That said, it’s tough to ignore the aggressive look highlighted by flared wheel arches, the air scoop on the hood, rear diffuser, twin dual exhausts and large alloy wheels. (more…)

Subaru Set to Mark 50th Anniversary in US with Record Sales

Focus on safety has helped draw in younger buyers.

by on Jul.31, 2017

It has been a tough year for most automakers, but Subaru is rolling right along with continual increases.

Subaru, after a dazzling run up in sales during the past decade, is getting ready to celebrate the 50th anniversary of the brand’s debut in the U.S. next year.

During the past six years, Subaru’s sales have doubled and then doubled again and the Subaru is on track to set another sales record in 2017 as it continues to post year-over-year sales increases each month even as the pace of industry sales begins to ebb from its post-recession high.

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“The brand is really strong,” said Michael McHale, Subaru’s director of communications, who noted that Subaru sales continue to grow even as other automakers increased their incentives to keep hold of market share.   (more…)

First Drive: 2018 Subaru Crosstrek

Redesigned crossover hitting the market at the perfect time.

by on Jul.17, 2017

Subaru's newly redesigned Crosstrek crossover is hitting the market at perhaps the perfect time.

Small crossovers are enormously popular right now so there is no doubt the 2018 Subaru Crosstrek is coming to the market the wind at its back even as the Japanese brand continues chalk up new sales records month after month.

With its new sheet metal, redesigned cabin, solid chassis and steering and ability to maintain its poise on all sorts of road surfaces during a road test around the rugged Black Hills of western South Dakota, made a solid impression.

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The new Crosstrek also has all the built-in versatility that has been one of the keys to the popularity of crossover vehicles among buyers of various ages and helped CUV sales explode in the past couple of years. (more…)

Subaru Ups the Performance Quotient for 2018 WRX STI and BRZ Models

A long-awaited boost for the little sports coupe shared with Toyota.

by on Jun.08, 2017

Subaru will go after a new record on the Nurburgring - and let buyers share the fun with the debut of the WRX STI Type RA -- or record attempt.

Subaru has apparently been listening to performance aficionados, giving a boost to two of its hottest models for 2018. That’s especially good news for those who have been frustrated by the sporty looking, albeit anemic, BRZ coupe.

But those looking for more power are going to have to move fast. The Japanese maker says it plans to produce just 500 copies of the 2018 Subaru WRX STI Type RA and an equal number of BRZ tS models – both set to arrive sometime around mid-winter.

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“The RA designation stands for ‘Record Attempt’ and has been applied to various Subaru performance models,” the maker explains. It adds that, “The original venture took place in 1989 when a competition version Subaru Legacy broke the FIA World Speed Endurance Record by clocking over 62,000 miles in 18 days and set a top speed record of 138 mph.”


Subaru Set to Electrify Core Line-up

Wants EV options for existing models.

by on May.23, 2017

Subaru briefly offered a hybrid version of the Crosstrek. A future version could go all-electric.

Slow off the mark, Subaru is now looking to add electric powertrain options to a wide range of existing models, the automaker’s CEO said during an interview in Japan.

Subaru is ramping up its R&D efforts to record levels this year, with much of that going into new electric powertrain programs. That could prove critical, according to Chief Executive Officer Yasuyuki Yoshinaga, if Subaru hopes to be able to remain a viable competitor in an era of increasingly strict emissions and mileage regulations.

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In particular, Yoshinaga said in an interview with the Bloomberg new service, that could become critical in China, the world’s largest automotive market. Regulators there are pushing an aggressive electrification agenda that could eventually restrict conventionally powered vehicles.


Subaru on the Ascent as it Previews New 3-Row Flagship

Concept SUV makes NY Auto Show debut.

by on Apr.12, 2017

The seven-passenger Subaru Ascent Concept will become the maker's biggest model ever.

Subaru has been saddled with a yawning gap in its line-up since the American-made Tribeca SUV went out of production in 2014, but it’s getting ready to fill the three-row opening with an all-new model that, it confirms, will be dubbed Ascent.

The name is appropriate, considering the steady stream of record annual sales the Japanese maker has turned in, topping 1 million vehicles worldwide last year for the first time. Subaru was one of the first to capitalize on the crossover trend, and the Ascent could add even more momentum – if it can avoid the pitfalls that waylaid the Tribeca.

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The maker is bringing an assortment of new production crossovers to this week’s New York International Auto Show, including the smaller Crosstrek, but the brightest spotlight is on the debut of a concept version of the Subaru Ascent, a show car that is expected to undergo relatively modest change before it starts rolling off the line in the very near future.