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Posts Tagged ‘subaru news’

Subaru Set to Mark 50th Anniversary in US with Record Sales

Focus on safety has helped draw in younger buyers.

by on Jul.31, 2017

It has been a tough year for most automakers, but Subaru is rolling right along with continual increases.

Subaru, after a dazzling run up in sales during the past decade, is getting ready to celebrate the 50th anniversary of the brand’s debut in the U.S. next year.

During the past six years, Subaru’s sales have doubled and then doubled again and the Subaru is on track to set another sales record in 2017 as it continues to post year-over-year sales increases each month even as the pace of industry sales begins to ebb from its post-recession high.

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“The brand is really strong,” said Michael McHale, Subaru’s director of communications, who noted that Subaru sales continue to grow even as other automakers increased their incentives to keep hold of market share.   (more…)

First Drive: 2018 Subaru Crosstrek

Redesigned crossover hitting the market at the perfect time.

by on Jul.17, 2017

Subaru's newly redesigned Crosstrek crossover is hitting the market at perhaps the perfect time.

Small crossovers are enormously popular right now so there is no doubt the 2018 Subaru Crosstrek is coming to the market the wind at its back even as the Japanese brand continues chalk up new sales records month after month.

With its new sheet metal, redesigned cabin, solid chassis and steering and ability to maintain its poise on all sorts of road surfaces during a road test around the rugged Black Hills of western South Dakota, made a solid impression.

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The new Crosstrek also has all the built-in versatility that has been one of the keys to the popularity of crossover vehicles among buyers of various ages and helped CUV sales explode in the past couple of years. (more…)

Subaru Ups the Performance Quotient for 2018 WRX STI and BRZ Models

A long-awaited boost for the little sports coupe shared with Toyota.

by on Jun.08, 2017

Subaru will go after a new record on the Nurburgring - and let buyers share the fun with the debut of the WRX STI Type RA -- or record attempt.

Subaru has apparently been listening to performance aficionados, giving a boost to two of its hottest models for 2018. That’s especially good news for those who have been frustrated by the sporty looking, albeit anemic, BRZ coupe.

But those looking for more power are going to have to move fast. The Japanese maker says it plans to produce just 500 copies of the 2018 Subaru WRX STI Type RA and an equal number of BRZ tS models – both set to arrive sometime around mid-winter.

Performance News!

“The RA designation stands for ‘Record Attempt’ and has been applied to various Subaru performance models,” the maker explains. It adds that, “The original venture took place in 1989 when a competition version Subaru Legacy broke the FIA World Speed Endurance Record by clocking over 62,000 miles in 18 days and set a top speed record of 138 mph.”

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Subaru Set to Electrify Core Line-up

Wants EV options for existing models.

by on May.23, 2017

Subaru briefly offered a hybrid version of the Crosstrek. A future version could go all-electric.

Slow off the mark, Subaru is now looking to add electric powertrain options to a wide range of existing models, the automaker’s CEO said during an interview in Japan.

Subaru is ramping up its R&D efforts to record levels this year, with much of that going into new electric powertrain programs. That could prove critical, according to Chief Executive Officer Yasuyuki Yoshinaga, if Subaru hopes to be able to remain a viable competitor in an era of increasingly strict emissions and mileage regulations.

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In particular, Yoshinaga said in an interview with the Bloomberg new service, that could become critical in China, the world’s largest automotive market. Regulators there are pushing an aggressive electrification agenda that could eventually restrict conventionally powered vehicles.

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Subaru on the Ascent as it Previews New 3-Row Flagship

Concept SUV makes NY Auto Show debut.

by on Apr.12, 2017

The seven-passenger Subaru Ascent Concept will become the maker's biggest model ever.

Subaru has been saddled with a yawning gap in its line-up since the American-made Tribeca SUV went out of production in 2014, but it’s getting ready to fill the three-row opening with an all-new model that, it confirms, will be dubbed Ascent.

The name is appropriate, considering the steady stream of record annual sales the Japanese maker has turned in, topping 1 million vehicles worldwide last year for the first time. Subaru was one of the first to capitalize on the crossover trend, and the Ascent could add even more momentum – if it can avoid the pitfalls that waylaid the Tribeca.

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The maker is bringing an assortment of new production crossovers to this week’s New York International Auto Show, including the smaller Crosstrek, but the brightest spotlight is on the debut of a concept version of the Subaru Ascent, a show car that is expected to undergo relatively modest change before it starts rolling off the line in the very near future.

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Subarus Now Officially Produced by … Subaru!

Fuji Heavy Industries changes name to Subaru Corp.

by on Mar.31, 2017

Subaru CEO Yasuyuki Yoshinaga can officially call himself Subaru CEO after Fuji Heavy Industries changed its name to Subaru Corp.

With the effort of about the stroke of a pen, years of wondering and waiting ended: Staring April 1, all Subarus will now be built and sold by … Subaru Corp.

Fuji Heavy Industries Ltd. changed its named to Subaru Corp. matching the moniker that’s adorned its much-beloved vehicles for decades. The move was not a surprise as officials announced last summer that it would change the name at some point in the future.

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“We have long strived to make excellent products,” said Fuji CEO Yasuyuki Yoshinaga said in a statement about the transition. (more…)

Subaru XV Set to Cross Atlantic as Next Crosstrek

All-new platform, upgraded interior.

by on Mar.08, 2017

The new Subaru XV will come to the U.S. as the next-generation Crosstrek.

The brand that helped launch the crossover-utility explosion is hoping to gain even more momentum with the Geneva Motor Show debut of the next-generation Subaru XV.

The new model doesn’t stray far from last year’s XV Concept – and it will reappear in near identical form at the upcoming New York International Auto Show, albeit wearing the Subaru Crosstrek badge.

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The 2018 Subaru XV-cum-Crosstrek rides on an entirely new platform, but what will likely appeal most to buyers around the world are the improvements to both cabin refinement, as well as the range of new comfort and safety equipment promised by Yasuyuki Yoshinaga, the President and CEO of what is being renamed Subaru Corporation.

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Subaru Legacy Gets a Quick Mid-Cycle Makeover

2018 sedan set to debut at Chicago Auto Show next week.

by on Feb.02, 2017

The 2018 Subaru Legacy's exterior gets some modest updates and a mix of new technology.

For those in the auto industry, as well as those in the new car market, time seems to be moving faster these days, automakers rushing model updates into showrooms at an ever quicker pace.

Take the Subaru Legacy. The popular Japanese sedan went through a complete makeover in 2015. But a mid-cycle refresh will roll out at the Chicago Auto Show just a week from now. The 2018 Legacy is just one of an assortment of all-new or refreshed products flowing out from Subaru, with an all-new version of the Crosstrek line set to debut at the Geneva Motor Show in barely a month.

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The Legacy has long been a solid pillar for the small Japanese maker, so keeping it fresh is critical, and the 2018 update brings a number of updates, from revised front and rear styling to new handling, headlight and infotainment technologies.

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Subaru Set to Debut New Crosstrek at Geneva Motor Show

Plug-in hybrid will be first in Subaru line-up.

by on Jan.24, 2017

The 2018 Subaru Crosstrek will make its U.S. debut at the New York Auto Show in April.

Arguably no automaker has a longer, deeper history in the crossover segment than Subaru, the Japanese maker that helped change the game with the launch of its original Outback model in 1994.

How things have changed – and how they’re about to change even more, if this teaser image is any indication. It landed in our e-mail inbox along with confirmation that the next-generation Subaru Crosstrek will make its debut at the 2017 General Motor Show just a little more than a month from now.

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Officials details are limited, Subaru confirming only that the next Crosstrek – also known as XV outside the U.S., will be introduced on March 7 by Yasuyuki Yoshinaga, the president and CEO of Subaru’s parent Fuji Heavy Industries.

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Subaru Takes Wraps Off Viziv Concept SUV

Big ute the blueprint for maker's first full-size SUV.

by on Nov.17, 2016

Subaru's Viziv 7 concept showed L.A. Auto Show attendees what the company's first

Subaru is best-known for rock-solid reliable all-wheel drive vehicles with distinctive styling, although the last part isn’t always complimentary, depending on who is saying it.

However, its new Viziv SUV concept at the Los Angeles Auto Show has tongues wagging about its distinctive stying … and it’s all good.

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The Japanese maker unveiled the new sport-ute concept to look at the “future vision of car development” for the “enjoyment and peace of mind” that Subaru wants to provide to customers, the company noted. (more…)