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Subaru Sets Assembly of Ascent in Motion

New eight-passenger ute is company's largest vehicle.

by on May.10, 2018

Subaru employees in Indiana marked the occasion of the first new Ascent rolling off the production line.

Subaru has begun production of its new Ascent, a three-row sport utility vehicle with seating for eight passengers, at the company’s assembly plant in Lafayette, Indiana plant.

The addition of the new ute to the production mix created 200 jobs, following an investment of $140 million in equipment and expansion investments.

Product News!

“The Subaru Ascent is a great addition to our production line-up,” said Tom Easterday, senior executive vice president of Subaru of Indiana Automotive Inc., or SIA. (more…)

Subaru Shifting Focus Away From China

Maker putting the emphasis back on North America.

by on May.15, 2012

Subaru will downplay China and focus on North America, possibly expanding the Indiana plant building vehicles like the Legacy.

Even as – and perhaps because – much of the rest of the auto industry rapidly ramps up production in China Subaru has decided to scale back its ambitions for the booming Asian market.

With the automotive subsidiary of Fuji Heavy Industries now delaying plans for a Chinese plant it will scale up its presence in the key North American market, reports Automotive News, possibly even with a second assembly plant.

“We will prioritize expanding production in America while we watch the situation in China and consider what to do there when there are some developments,” Fuji President Yasuyuki Yoshinaga told the trade publication.

The Full Story!

Subaru is a relative latecomer to the Chinese market, something that might not have been a problem until recently.  But that country’s automotive market has entered into an unexpected slowdown worsened by an overall cooling of the Chinese economy.  Meanwhile, major automakers, such as General Motors, Volkswagen and Nissan, are already battling it out in China raising concerns about the chances of a newcomer like Subaru.