Subaru is on track for its sixth consecutive year of increased demand – and another annual record, according to its new U.S. president.
The little maker defied the industry trends by posting a string of sales increases even during the worst automotive downturn since the Great Depression. It has gained even more momentum since the U.S. automotive market began to rebound three years ago. For 2012, Subaru sold 336,441 units: a 26% increase compared with the previous year.
Tom Doll, promoted last month from COO to President of Subaru of America, said during a press conference at the New York International Auto Show that sales have gotten off to another strong start in 2013, lifting expectations for another year of record sales. Since 2007, Subaru is the only carmaker to post a continuous string of sales increases over the last five years.