It’s clearly auto show season, at least judging by the flood of teaser images we’ve been receiving – including the Subaru Viziv Concept the Japanese maker plans to formally unveil in Geneva.
No, that’s not some Swiss tongue-twister. The name is shorthand for what Subaru dubs its “Vision for Innovation,” which, it adds, “expresses a future vision for innovation, and a concept car suggesting the brand’s direction.”
We’ve been getting a number of signals from Subaru lately suggesting it’s looking to do more than just update its existing line-up – though the latest Subaru Forester model will also make its European debut next month at the 2013 Geneva Motor Show. But Subaru has long hoped to move its brand image a bit up-market while maintaining its reputation for go-anywhere durability.