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Subaru Teases Viziv Concept

Subaru’s “Vision for Innovation” set for unveiling in Geneva.

by on Feb.11, 2013

Subaru plans to offer some insight into its future design and technology direction with the Viziv concept.

It’s clearly auto show season, at least judging by the flood of teaser images we’ve been receiving – including the Subaru Viziv Concept the Japanese maker plans to formally unveil in Geneva.

No, that’s not some Swiss tongue-twister. The name is shorthand for what Subaru dubs its “Vision for Innovation,” which, it adds, “expresses a future vision for innovation, and a concept car suggesting the brand’s direction.”

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We’ve been getting a number of signals from Subaru lately suggesting it’s looking to do more than just update its existing line-up – though the latest Subaru Forester model will also make its European debut next month at the 2013 Geneva Motor Show. But Subaru has long hoped to move its brand image a bit up-market while maintaining its reputation for go-anywhere durability.


Subaru “Clears” the Air About New Boxer Sports Car

Maker delivers some surprises with model under development with Toyota.

by on Mar.01, 2011

I can see clearly Subaru brings a transparent version of its new sports car to Geneva.

There’s been plenty of smog in the air when it comes to the new Subaru sports car the Japanese maker is developing with its Japanese affiliate, Toyota, so the smaller carmaker wisely brought a transparent prototype to the Geneva Motor Show, this week, to help clear things up.

A variety of Subaru insiders provided some insight into what we can expect when the as yet-unnamed sports car goes into production in the spring of 2012.  The biggest news is that it will, indeed, be offered in the U.S., something that had been long undecided.

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Equally significant, has learned, Subaru’s Boxer Sports Car – as it is currently referred to – will come only in rear-wheel-drive configuration.  It will, in fact, be the only model in the Subaru of America line-up that won’t be sold exclusively with all-wheel-drive.