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Posts Tagged ‘subaru forester’

With Launch of New Legacy, Subaru Sets its Sights Higher

But as it goes more mainstream, maker faces new challenges.

by on May.19, 2014

The 2015 Subaru Legacy making its NY Auto Show debut in April.

When it comes to the road less traveled, Subaru has usually gone its own way, a strategy that has long paid off for the little Japanese maker – and the only manufacturer to continuously grow its sales in the U.S. during even the depths of the industry’s worst recession in decades.

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Now, with the launch of an all-new Legacy topping off an unprecedented product blitz, Subaru is hoping to do it again this year. But as it grows ever larger, some are asking whether the very nature of the company may change, creating new challenges for Subaru going forward.

“When the industry hit the recession, Subaru took off,” boasted Jeff Walters, the maker’s U.S. sales manager, during a weekend media drive of the new Legacy.

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Subaru Snuffs Out Tribeca SUV

3-row replacement reportedly in the works.

by on Oct.21, 2013

Out in the cold? Subaru plans to end production of the Tribeca after this model-year.

Despite repeated attempts to save the largely unloved SUV, Subaru has decided to pull the plug on the Tribeca, one of the few truly weak models for a Japanese automaker that defied gravity during a recession that sent most competitors crashing to earth.

The most expensive model in the Subaru line-up, and originally known as the Subaru B9 Tribeca, the ute will be pulled from production at the end of the 2014 model-year, according to Subaru officials.

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Introduced during the 2006 model-year, the Tribeca was meant to take the Japanese maker up-market compared to more mainstream models like the Outback and Forester.  But it quickly generated more than its share of criticism, especially for the peculiarly angular snout of the first-generation B9 model.

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Screaming Hot Subaru

Japanese niche maker’s stock jumps 500% in barely 18 months.

by on Aug.12, 2013

Subaru has caught the eye of investors as its stock price has risen 500% in 18 months.

Little Subaru has turned into a big deal as far as investors are concerned.

After squeaking out an increase in sales during even the worst years of the Great Recession, the stock market seems convinced the automotive arm of Fuji Heavy Industries has even bigger opportunities ahead, with Fuji shares increasing fivefold since the beginning of 2012.

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But while the maker’s President Yasuyuki Yoshinaga says Subaru is “at a major turning point,” he is also sounding a note of caution for those who think the maker might now shift its focus from niche products like the Forester crossover and WRX hot hatch to become a true mainstream manufacturer. (more…)

First Drive: 2014 Subaru Forester

More than just another cute-ute.

by on Jan.25, 2013

The 2014 Subaru Forester delivers both on-road and off-, according to TDB's reviewer.

Subaru, long a favorite of drivers facing snow drifts and steep mountains, is beginning to catch on with motorists in other parts of the country and after driving the new 2014 Subaru Forester it’s easy to understand why.

The first crossover in the maker’s line-up, the Forester is back in all-new form for 2014, and the new model is versatile, nimble and quite capable. It delivers the kind of comfortable, stable ride on both pavement and dirt of gravel roads which other crossovers find hard to match.

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Carmakers like to claim their CUVs combine the attributes of a passenger car — with a nicely-tuned suspension and better mileage – with the off-road capabilities of a sport utility vehicle but few come as close as the 2014 Subaru Forester.  Subaru’s engineers have actually delivered a CUV that does handle like a compact sedan out on the highway while showing itself quite adept at moving off the pavement without losing its bearings or having the automotive equivalent of a hissy fit.

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Subaru Readying First Hybrid

Maker hopes higher mileage will fuel further growth.

by on Jan.23, 2013

The Subaru Advanced Tourer Concept shown at the 2011 Tokyo Motor Show featured a hybrid drivetrain.

Subaru is getting ready to roll out its first hybrid as it continues to refresh its product line, which has doubled in its market share in the U.S. over the past five years.

Officials from the Japanese automaker declined to offer any details about the new hybrid, which is expected to make its debut at the New York Auto Show at the end of March. But Kenichi Yamamoto, director of product management and coordination at Subaru of America, confirmed parent Fuji Heavy Industries is working on a hybrid model.

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Other Subaru officials also acknowledged that a hybrid vehicle was in the works and could debut this spring.

Yamamoto explained that Subaru’s interest in hybrid vehicles follows the steady expansion of hybrid sales in Japan. Hybrids now account for a large and growing share of the new vehicles sold in Japan particularly those from Toyota, Honda and Nissan, Japan’s three largest automakers.

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Subaru Betting Big on New Forester

Updated CUV critical to maintaining maker’s string of yearly sales record.

by on Nov.29, 2012

Subaru is betting the latest Forester remake will help it continue its ongoing string of sales records in 2013.

With 2012 already another notch in its string of five consecutive annual sales records, Subaru is preparing for a big 2013 as it launches the all-new 2014 Subaru Forester.

The latest model made its appearance durin the press previews for the Los Angeles Auto Show on its way to a spring arrival in U.S. showrooms.

While perhaps not quite the blockbuster of the original Outback line, the Forester has been a solid and reliable member of the Subaru line-up, sales increasing by 60% even during the deep automotive recession of recent years.  Now, with the U.S. auto industry in a spirited recovery, Subaru is hoping to gain even more momentum.

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Tom Doll, Subaru’s chief operating officer, said the next generation Forester builds on the qualities that have made it so popular with owners over the years, combining both the all-wheel-drive capability of classic Subaru models with the aggressive spirit of the maker’s WRX.

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