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Rethinking The Subaru Impreza

Subaru shows its future.

by on Nov.18, 2010

The Subaru Impreza Concept - the shape of things to come?

So you thought you knew the Subaru Impreza? Think again.

Up til now, Subaru has not been a maker known for coming up with especially ground-breaking styling. But that never mattered much with its group of loyal buyers.

The joint project with Saab that brought Subaru the Tribeca might have been distinctive, but it was anything but inspiring either. But new Subarus will be different – at least if the Impreza Concept that is making its debut at the Los Angeles Auto Show is any indication.

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Backed by the Japanese maker’s new global brand statement, ‘Confidence in-motion,’ the sporty and elegant design marks the direction that Fuji Heavy Industry says it will take, going forward, with upcoming Subaru models.

The concept also shows that aerodynamics will play a larger role in the design of the cherished Subaru brand, which has lately been scoring on top of  customer satisfaction surveys in the US and Europe for many years now.