Even as – and perhaps because – much of the rest of the auto industry rapidly ramps up production in China Subaru has decided to scale back its ambitions for the booming Asian market.
With the automotive subsidiary of Fuji Heavy Industries now delaying plans for a Chinese plant it will scale up its presence in the key North American market, reports Automotive News, possibly even with a second assembly plant.
“We will prioritize expanding production in America while we watch the situation in China and consider what to do there when there are some developments,” Fuji President Yasuyuki Yoshinaga told the trade publication.
Subaru is a relative latecomer to the Chinese market, something that might not have been a problem until recently. But that country’s automotive market has entered into an unexpected slowdown worsened by an overall cooling of the Chinese economy. Meanwhile, major automakers, such as General Motors, Volkswagen and Nissan, are already battling it out in China raising concerns about the chances of a newcomer like Subaru.