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Posts Tagged ‘Strategic Vision’

How Can the Best Car Brands Also Be the Worst?

Sorting through an array of confusing car quality studies.

by on Jul.23, 2015

Fiat Chrysler recently took the top spot in a quality survey...as well as the bottom rung in a different quality survey.

Who is a potential car buyer supposed to trust when they’re looking for a high-quality car?

In its newly released APEAL study, widely followed research firm J.D. Power and Associates ranked Porsche number one among luxury marques while Mini was named the top “non-premium” brand. Yet, just a month before, another Power survey, the Initial Quality Study, ranked Mini well below average.

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The IQS also named Fiat the absolute worst of 33 brands, with Chrysler only slightly better. Yet, in the Total Quality Index published by research firm Strategic Vision last week, Fiat Chrysler was named the industry’s top-ranked manufacturer, with six models, including the little Fiat 500 and the Dodge Charger muscle car, named best-in-segment. And yet another study, the Vehicle Satisfaction Awards, put the Koreans at the top. (more…)

Hyundai Captures Top Spot on Total Value Index

GM, Toyota and Tesla also snag honors on the survey.

by on Nov.19, 2013

The Hyundai Equus received the highest score in Strategic Vision's latest Total Value Index. Hyundai also took the top overall spot on the survey.

Hyundai is the top value among automotive brands in the U.S., according to Strategic Vision’s 18th Total Value Index. The maker took top spots in four market segments as well as earning the top overall score – 804 – with the Equus luxury sedan.

Last year’s individual winner was the BMW Z4.

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The study, which looked at 45,952 new car buyers for 2013 models between September 2012 and March 2013, looks at the ownership experience along with the customer’s views on the economic impact of the purchase in both the near and long term. (more…)

Detroit Makers Dominate New Quality Survey

But “the challenge” will be getting import buyers to notice.

by on May.15, 2013

The new Dodge Dart drives off with a win in the latest Total Quality Index.

After long lagging their import rivals in terms of quality and reliability, Detroit makers have begun closing the gap in recent years – and a new study suggests that domestic models may even be taking the lead in many key market segments.

Motown manufacturers led or at least tied for the lead in 12 of 21 categories in Strategic Vision’s closely watched Total Quality Index, products like the Ford Fusion and Dodge Dart besting traditional import stalwarts such as the Toyota Camry and Honda Civic.

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“There’s no questioning domestic car makers want to lead,” said Alexander Edwards, President of Strategic Vision. “For the first time in over a decade our comprehensive and complete study of Quality resulted in more domestic winners than imports.”

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Tops in Quality Toyota Still Lags in New Survey

VW, Ford, Chrysler lead in "Things Gone Right."

by on Aug.27, 2012

The Chevy Volt proves a surprise winner in the midsize segment, according to the 2012 TQI.

As it has so often over the years, Toyota is coming out tops in the new Total Quality Index – at least when measured according to the least problems per vehicle – what is often referred to as “Things Gone Wrong,” or TGWs, inside the auto industry.

But that’s only one way to measure things, cautions Alexander Edwards, president of the California-based consulting firm, Strategic Vision.  Consumers don’t just look at what’s wrong, he stresses.  They’re also looking for the features that surprise and delight – like an unusually powerful engine, better-than-expected fuel economy, or a well-appointed interior.

When you add in those factors which are commonly referred to as “Things Gone Right,” or TGRs, the picture is quite different, and Volkswagen surges to the top of the 2012 Total Quality Index.  Perhaps equally surprising, Ford Motor Co. and Chrysler tie for second by that measure.

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“This is ultimately, how people think about vehicles and spend money,” stressed Edwards, echoing a growing sense in the industry that with most makers now delivering near-perfect out-of-the-box quality those manufacturers who can delight the customer who will eventually win out.

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VW, Ford Top New “Total Quality” Study

Balancing the good and the bad.

by on Jul.14, 2011

Despite some problems with vehicles like Jetta, VW nabbed the lead in the Total Quality Index.

What matters most: the little niggling problems, like an occasional rattle, or the things that surprise and delight a motorist, such as a heated steering wheel or a state-of-the-art navigation system?  How one answers that question could determine which of the many – and often conflicting — automotive quality studies matters most.

The latest, the so-called Total Quality Index, from California-based consultancy Strategic Vision, Inc., places Volkswagen at the top of the industry heap, followed by Ford Motor Co.  That’s in sharp contrast to the results of another recent survey, J.D. Power and Associates’ widely-quoted Initial Quality Study knocking Ford off its pedestal for racking up too many complaints for the complexity of its in-car infotainment technology.

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The gap between the new TQI and Powers’ IQS underscores the different methodologies at work.  “We decided to measure ‘quality’ from the ‘total’ perspective of the driver/owner, because this is how people actually judge ‘quality’ in terms of the decision to purchase or not,” explained Strategic Visions’ founder and Chairman Dr. Darrel Edwards.

By SVI logic, a problem with programming the new FordMyTouch system is more than offset by the fact that so many motorists are actually buying Ford products because they want the new technology.

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Toyota Snubbed in New Total Value Index

Japanese maker fails to lead a single segment.

by on Nov.23, 2009

The 2009 Volkswagen CC was the highest-rated vehicle in the new Total Value Index, VW fielding 5 segment-winning products - as did Ford.

The 2009 Volkswagen CC was the highest-rated vehicle in the new Total Value Index, VW fielding 5 segment-winning products - as did Ford.

As if the Japanese automaker didn’t have enough problems with recalls, lawsuits and slumping sales, now Toyota has been shut out, failing to field a single segment leader in the latest Total Value Index, from California market research firm Strategic Vision.

“A revolution,” is how the company describes the snub in the annual TVI is designed to measure not just quality but buyer perceptions about the value and features delivered by their automobiles.  While some quality leaders, such as Honda, did well in the Total Value Index, the study also rewarded some manufacturers, such as Volkswagen, who have traditionally suffered from reliability issues but which consumers often see as offset by fun-to-drive factors. In fact, VW tied with Ford – which has also scored well in recent quality surveys – for the most segment wins in the new Strategic Vision study.

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“Durability alone and simply satisfying customers is not enough for buyers who demand both immediate and long term ‘Value,’” explained Alexander Edwards, President Strategic Vision. That is likely to translate into a continuing shift in purchase patterns, Edwards suggested, noting, “Customers no longer feel constrained to consider only the ‘usual suspects.’”

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