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So Much for BMW’s Tracking System

Maker still hasn’t located missing 7-Series stolen outside Detroit Auto Show.

by on Jan.13, 2011

Have you seen a car like this? BMW is still looking for its stolen 7-Series. Photo Courtesy WXYZ-TV.

If BMW was hoping for an opportunity to demonstrate the benefits of its in-car infotainment system, it missed its chance.  So far, an onboard tracking system designed to help it follow a stolen car and guide police to an interception doesn’t seem to be working very well.

The car in question is a $94,000 BMW 7-Series that was being used as a shuttle for company executives and journalists during the media preview at the annual Detroit Auto Show.  With most reporters heading back home, the company was packing things up, overnight, rolling the big sedans onto a car carrier for the trip back to corporate headquarters, in New Jersey.

A valet had just pulled up in one of the cars, a grey sedan, license plate ZXY 19R, and was walking over to give the transport driver the keys.  Before anyone could say BMW, witnesses say a pair of thieves jumped into the car and drove off.