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BMW Designer Credits Apple for Selling White Cars

But brown is back, too.

by on Aug.30, 2012

Does the iPad help sell white cars?

White is the new black…so to speak.  When it comes to the colors that American motorists tend to prefer, white has traditionally taken a back seat to black and silver.  But it has been gaining ground lately, taking over as the most popular automotive hue in some recent studies.

Credit Apple, says Sandy McGill, chief designer for BMW DesignWorks, who believes the Silicon Valley giant’s iPhones and iPads have had a direct influence on the choice consumers make when buying cars, as well.

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McGill offers kudos to the late Apple founder and CEO Steve Jobs for transforming the public mindset.  “Prior to Apple, white was associated with things like refrigerators or the tiles in your bathroom. Apple made white valuable,” the designer told


Steve Jobs and the Lesson for Detroit

The indispensable man helped transform the car as much as the computer.

by on Oct.06, 2011

When he was once asked who he most admired, Steve Jobs pointed to Henry Ford and Walt Disney.  No surprise.  They both had the ability to give people what they wanted, often before they knew it.  And perhaps that was what we’ll remember Jobs for most, rather than any individual technological breakthrough.

Not that he didn’t have plenty of those, starting with the original Apple I computer and working up to the new iPhone 4S, released just days before the 56-year-old executive’s death after years of battling pancreatic cancer.

Jobs hadn’t even been born yet when the founder of IBM famously declared that there would likely be a market for no more than a handful of computers in the entire world.  Working out of his adopted parents’ garage with a high school chum, Steve Wozniak, Jobs set in motion a transformation that rivaled the one launched by Henry Ford.  Today, it’s difficult to find a household that doesn’t own several cars – or several computers, if you include desktops, laptops, tablets and smartphones.

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Moreover, we have seen the grand integration of those two machines that changed the world.  As recently as the 1970s, when Jobs was just tinkering with his first primitive computer design, the typical automobile was a truly mechanical device.  The only electronics onboard could be found in those tinny transistor radios.  Today, however, the typical car contains thousands of dollars in silicon technology.  Microprocessors operate everything from the engine to the airbags.