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GM Reorganizes North American Leadership Again

Docherty relieved of sales as GM ousted from top spot by Ford.

by on Mar.02, 2010

Carlisle worked with Reuss in Asia. Marketing is getting much higher level executives.

General Motors announced today a restructured North American organization with Steve Carlisle appointed vice president, U.S. sales operations, responsible for dealer network, retail sales support and fleet & commercial.

Carlisle was most recently executive director, GM South East Asia Operations, where he worked with Mark Reuss, GM North America president.

Susan Docherty is appointed vice president, U.S. marketing. Docherty previously also had sales responsibility. Both Docherty and Carlisle will report directly to Reuss.

The changes come as Ford Motor reported sales of 142,285 units in February, ousting General Motor,  which sold 141,951 units. Toyota is now in a distant third place at 100,000 units. It was the first time that Ford surpassed GM in U.S. monthly sales since 1998.

Reuss said that “GM was not moving forward fast enough or with enough success.”

Divisional managers no longer exist at GM’s four remaining brands.