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Audi Reveals Trio of New Models in Paris

Modial de l’Automobile spotlights new Q5, S5 Sportback and RS3.

by on Sep.29, 2016

Audi is shifting production of the next-gen Q5 ute to its new plant in Mexico.

With a record number of new products in the pipeline, Audi had plenty to show off during its Paris Motor Show news conference Thursday, a trio of new offerings targeting a wide range of global product segments.

Already the most popular luxury crossover on the market, the Volkswagen subsidiary is hoping to build even more momentum with the launch of a completely new Q5 sport-utility vehicle. Also on hand, Audi rolled out the new S5 Sportback. The third global premier not only marked the launch of the new RS3 Sedan but the debut of the maker’s new Audi Sport sub-brand.

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“These three new models symbolize what our brand stands for,” said Rupert Stadler, the Audi AG CEO. Actually, that’s not entirely true. Unlike its two major German rivals, Audi put much of the focus on performance during its news conference, something of a surprise considering how much it has emphasized battery-car and other green technologies in recent years.

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Big Changes Coming for Lamborghini – Including New CEO

Domenicalli comes in as Winkelmann moves to Audi.

by on Feb.23, 2016

Stephan Winkelmann saw Lamborghini sales double and revenues triple during his tenure.

There are some big changes coming at Automobili Lamborghini, both on the product and the personnel side.

The Italian supercar maker, a unit of Germany’s Volkswagen AG, will be getting a new CEO, to start with, former Ferrari Formula One team boss Stefano Domenicali taking the place, next month, of long-time Lambo Chief Executive Stephan Winkelmann.

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But a series of changes Winkelmann has set in motion will continue to move forward, notably including the planned 2018 launch of a new model series, the Urus sport-utility vehicle. That project is expected to double the Italian brand’s total volume in the years ahead.

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No Bull, Lamborghini Heats up the Horsepower Race with Asterion Concept

Super car maker joins competitor with new hybrid concept.

by on Oct.02, 2014

Lamborghini's Stephan Winkelmann shows the maker's entry into the plug-in hybrid super car segment with the Asterion concept car at the Paris Motor Show.

You might say that Lamborghini is full of bull, each of its sports cars bearing the name of a legendary fighting bull. The maker takes a slightly different turn by manning up with the Asterion LPI 910-4 it’s debuting in Paris this week, the name of the Greek minotaur, a half-man, half-bull.

But whether the maker is serious about this concept remains to be seen. Only a year ago, Lamborghini CEO Stephan Winkelmann insisted he was determined to stay focused on traditional, large-block internal combustion engines, but the “I” in LPI suggests he has had a change of heart. In Italian, it stands for “Ibrido.” That’s “hybrid” to the rest of us. And it reveals how the new show car comes up with its daunting 910 horsepower.

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Following in the footsteps of rivals like Ferrari, McLaren and Porsche, the Asterion mates its 610-horsepower, 5.2-liter V-10 with three separate electric motors, each churning out 100 horsepower. Add it up and you’re up to 910 metric hp, 897 using U.S. measurements. (more…)

First Look: Lamborghini Urus Super-Ute

Expect to see Lambo take the LB736 racing.

by on Apr.23, 2012

Lamborghini is going off-road with the Urus.

Four years after hinting it had an SUV in mind with the Estoque concept vehicle, Lamborghini is indeed getting into the game.  After a few feints and dodges, the maker has officially confirmed that its oft-discussed third model line will be a sport-ute known internally as the LB736.

But eager buyers will get to know the new offering – which debuted today at the Beijing Motor Show – as the Lamborghini Urus.  And, yes, that’s in form with Lambo naming tradition, Urus a type of bull.  No, not that kind, it’s the ursine equivalent of a draft horse.  And the Italian maker is deadly serious about the launch of the new SUV.

Lambo styling chief Filippo Perini has come up with a design that’s distinctly different from the other SUV offerings from the other Volkswagen AG luxury brands, notably the Audi Q7 and the, er, controversial EXP 9 F concept from Bentley revealed at the Geneva Motor Show last month.

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“The Urus is a very concrete idea for the future of Lamborghini – as a third model line and as the perfect complement to our super sports cars,” said Stephan Winkelmann, President and CEO of Automobili Lamborghini. “SUVs stand for freedom and emotion. SUVs make up one of the most successful market segments worldwide. The Urus is the most extreme interpretation of the SUV idea; it is the Lamborghini of the SUVs.”

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Lamborghini Reveals One-Off Aventador J

A hint of what’s to come?

by on Mar.06, 2012

CEO Stephan Winkelmann reveals the one-off Lamborghini Aventador J.

It’s definitely not the sort of car you’d want to take you back into downtown Geneva after the auto show winds up for the day but for a run through the Swiss countryside there’d likely be few things that could beat the Lamborghini Aventador J making its debut at the Geneva Motor Show today.

The 700-horsepower, one-off “comes from a different time,” suggested Stephan Winkelmann, the CEO of the Italian automaker, “a time when cars were lighter, and naked.”

We’re not sure about the naked part but you’re definitely exposed to the elements behind the wheel of the 700-pound roadster, which draws power from  a 6.5-liter V-12 that pumps out power through a permanent four-by-four system.

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Priced at $2.1 million – before  the unnamed buyer coughs up the additional VAT tax – the Aventador J was meant to underscore “one of the missions of Lamborghini,” suggested Winkelmann, which “is to fulfill dreams.  And as long as we do cars like this, our brand as a bright future.”

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Lamborghini Seeking Balance Between Performance and “Social Acceptance”

Smaller, third-model, possibly even a hybrid could come from Italian supercar maker.

by on Mar.08, 2011

Lamborghini offsets the added performance of the new Aventador with the use of super-light carbon fiber.

If you want anything faster you might have to hitch a ride off an aircraft carrier.  The new Lamborghini Aventador’s 700-horsepower V12 can propel the supercar from 0 to 100 kmh (62.5 mph) in just 2.9 seconds, about as fast as a skydiver accelerates during freefall.

Performance is the watchword for the Italian brand, whose emblem is a raging bull – indeed, the new Aventador was named after a legendary fighting bull.  Yet for all the emphasis on power and speed, the Volkswagen subsidiary cannot ignore the issue of what CEO Stefan Winkelmann calls “social acceptance.”

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“We can’t turn the clock back” to the days when brands like Lamborghini could ignore mounting concerns about the environment, Winkelmann tells TheDetroitBureau.com.  “We have to do something about social acceptance.”

And that could lead to some surprising moves by the supercar maker, perhaps even the introduction of a hybrid-electric powertrain as it moves forward with plans to add a third model to its current, two-platform line-up.

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First Look: Lamborghini Aventador

Italian supercar maker bull-ish about new model.

by on Mar.01, 2011

The long-awaited Lamborghini Aventador LP 700-4 makes its Geneva debut.

Lamborghini is bull-ish about its new supercar, the Aventador, and for good reason.  In keeping with tradition, the Italian maker has named its latest offering after a legendary bull that kept even the bravest of matadors at bay.

If looks are any indication, the new Lamborghini Aventador LP 700-4will do a good job sending chills through the competition.  Impossibly low and sleek, with an arrow-like body that is one of the sleekest on the road, the new Lambo flagship was developed with twin purposes.

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“It’s all about design and performance,” explained Lamborghini CEO Stephan Winklemann, during the new car’s debut at the Geneva Motor Show.  “Our inspiration,” he added, “comes from fighter jets.”

When it comes to muscle, there’s no bull.  The 700 refers to the horsepower rating of the Aventador’s 6.5-liter V12.  That’s pumped through a new electro-mechanical gearbox that can shift in barely 50 milliseconds.  As with previous Lamborghini flagships, the new model features high-traction all-wheel-drive to ensure all that torque reaches the pavement.

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First Look: Lamborghini Sesto Elemento

Putting the sixth element to good use.

by on Sep.30, 2010

The Lamborghini Sesto Elemento show car with CEO Stephan Winkelmann and friends.

At an event that some have started calling, “The Paris Electric Vehicle Motor Show,” the Lamborghini Sesto Elemento might seem almost out of place.

Sure, it uses advanced carbon fiber reinforced plastics (CFRP) and modern design principles to hold its weight down to just 2202 pounds.  But there were no batteries in sight, nor under that carbon fiber skin – just a massive 5.2-liter V-10 making 570 horsepower and 550 newton-meters of torque.

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For the mathematically challenged, that works out to a power-to-weight ratio of 1.75 kg/horsepower, an awesome figure few cars not specifically designed for the track have come close to.

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