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First Look: Lamborghini Veneno

Track-ready road car markets Lamborghini’s 50th anniversary.

by on Mar.04, 2013

One of only three copies of the Lamborghini Veneno made its debut in Geneva Monday night.

Like a well-toned athlete, Automobili Lamborghini is aging gracefully, and to celebrate its 50th anniversary, the Italian maker will roll out the 222 mph Veneno.

That’s not the number that’s likely to take your breath away, however. Lambo plans to produce only three copies of the track-ready, road car – for 3 million Euros apiece, or roughly $4 million at the current exchange rate.

Launching from 0 to 60 in just 2.8 seconds, the Veneno is “the fastest, most powerful on-road Lamborghini we’ve ever built,” said the maker’s CEO Stephan Winkelmann, during a Geneva Motor Show preview.

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In keeping with a half-century-old tradition, the name for the Lamborghini Veneno originates from a legendary fighting bull – in this case one claimed to be among the fastest in the history of the ring, who gained notoriety in 1914 when he gored to death one of the most famous matadors of his day, Jose Sanchez Rodriguez.

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