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Posts Tagged ‘station wagons’

Might Millennials Diss Boomer Parents and Revive Station Wagons?

Estates, shooting brakes and sportbacks.

by on Mar.29, 2013

Station wagons like Volvo's V60 may lead a revival of the segment.

Like a lot of folks in New York trade unions, Terry Keegan got his in through his family, but’s not always “like-father-like-son.” Baby Boomer Terry Sr. grew up in the back of a station wagon, often relegated to watching the world go by out the back window, his older siblings getting to ride up front. But when it was time to start his own family, Keegan opted first for a minivan and then a “cooler” SUV.

Now it’s junior’s time to express his individuality, the Millennial pausing for a moment as he dashed through the Jacob Javits convention center to check out the new Volvo V60 R-Design wagon.

“That’s not like the wagons my dad used to hate,” he laughs. “I don’t see the wood panels. This thing is really hot. I could see myself driving it.”

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Maybe it’s simply a classic case of generational revolt, but industry planners are watching closely to see whether the long-dismissed station wagon is finally – after several false starts – ready for a revival.


First Look: Chevrolet Cruze Wagon

Don’t you wish you could get one?

by on Feb.09, 2012

Chevrolet will introduce the new Cruze wagon in Geneva next month.

For automotive journalists it can be frustrating when a news release comes across the digital transom revealing details of an intriguing new product entering some exotic foreign market and never destined for U.S. showrooms.

It’s all the more disappointing when that product shares a familiar nameplate – like the Chevrolet Cruze wagon, shown here, that shares its underpinnings with the Cruze sedan we see all over the country.  For now, however, the Cruze wagon – which will make its debut, next month, at the Geneva Motor Show – won’t join the four-door in U.S. showrooms.

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That’s a shame because, if images are to be believed, the new wagon is not just a pleasantly functional alternative to the current U.S. package but also a strikingly handsome one, with a look that appears notably more up-market.


First Look: 2011 Acura TSX Wagon

The wagon is back...maybe.

by on Mar.31, 2010

Acura is betting a new generation of buyers will embrace the 2011 TSX Wagon.

To paraphrase Mark Twain, reports of the death of the station wagon have been greatly exaggerated.  But so have stories predicting the comeback of that hallmark of the Leave it to Beaver era.

But that isn’t stopping Acura from giving one more try.  The luxury arm of Honda used the New York Auto Show to unveil a two-box version of its popular TSX model.  And the maker’s top U.S. executive, John Mendel, says he’s cautiously optimistic that changing tastes and lifestyles will help generate demand for the 2011 Acura TSX Wagon.

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“We see growing potential for this type of alternative in the U.S.,” said Mendel, citing a forecast projecting that in the luxury segment, wagon sales will grow by as much as 40% between 2010 and 2014.


Kia Has Soul

New wagon/crossover central to Korean makers growth goals.

by on Mar.13, 2009

Long time waiting; Soul made its debut at the 2007 LA Auto Show.

Long time waiting: The Soul made its debut at the 2007 Los Angeles Auto Show.

Kia has Soul, and with the addition of the new wagon/crossover, the Korean automaker believes it can buck the downward slide of the U.S. auto market.

Kia believes the flashy new Soul is coming to the U.S. market at just the right time despite the big recession that has driven car sales to their lowest level in decades.  The automaker is projecting sales of 40,000 units this year for the compact.

Tom Loveless, Kia of America vice president of sales, says the Soul marks the first step towards a more expressive design style. “I like to describe Soul as the affordable halo car. It connects with the consumer emotionally. It has huge potential for us,” he said as he presented the car at a press event in Miami.

In addition, the compact size and versatility, coupled with the cutting-edge styling will allow Soul, which is officially classified as a small station wagon by the U.S. Environmental Protection Agency, to pull buyers from a broad cross section of cars and crossover vehicles, Loveless said. “This car will give us an opportunity to increase market share,” he said.