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Ford’s Mulally Becomes High-Tech Guru…?

From aero to auto to high-tech.

by on Oct.08, 2010

Ford CEO Alan Mulally speaks in Paris. He'll soon handle keynote duties at the CES show.

If Alan Mulally decides he’s had enough of the auto industry he could find a new career in high-tech.

The former Boeing chief, now Ford Motor Co. CEO, has been tapped for the third year in a row to serve as keynote speaker at the annual Consumer Electronics Show, which will be held in Las Vegas, next January.

That makes Mulally one of the few speakers ever to three-peat at the event, a short list that until now only included Microsoft founder Bill Gates.

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Mulally will be joined, at CES, by Rupert Stadler, the CEO of Germany’s Audi AG, which recently emphasized its push into electric and electronic technologies with the eTron Spyder concept vehicle, which debuted at this month’s Paris Motor Show.

“This will be the most auto-centric show yet,” said CES President Gary Shapiro.  The annual event is the largest convention held in Las Vegas and typically attracts more than 100,000 visitors.