Apparently, sporting fever is spreading in the wake of the Olympics.
American Honda Motor Co. Inc. has signed a multi-faceted strategic marketing agreement with Barclays Center and the Brooklyn Nets. It is Honda’s first-ever major sponsorship with a sports and entertainment venue on the East Coast. It will position Honda as a Founding Partner for Barclays Center, which will open in late September.
The Japanese maker has gained the naming rights for one of the clubs in the arena which will now become the Honda Club. Additionally, with Barclays Center emerging as the home of major college basketball on the East Coast, Honda will be the presenting sponsor of the “Brooklyn Hoops” Winter Festival college basketball tripleheader featuring Michigan vs. West Virginia, St. John’s vs. St. Francis of Brooklyn and Fordham vs. Princeton, on Saturday, December 15.