Good looking is good looking no matter what you call this Acura four-door hatchback.
Every company is looking for the next big thing as traditional SUVs continue to free fall from fashionable shopping lists with sales diving 30% or more this year. There’s a prototype four-door on display at the New York International Auto Show that is looking like a fresh Japanese take that admittedly emulates BMW’s X6 crossover that debuted a year ago — just in time for the SUV sales disaster.
Since the production version of this stylish prototype of a sports sedan goes on-sale in the fall of 2009, we’ll have to figure out how to characterize it by then. Acura claims that the concept was well underway before the BMW appeared.
It is not surprising in the fashionable, faux world of automotive marketing that Acura claims the ZDX is “segment bending” with “stunning coupe-like styling.”
Well, okay, but four doors are four doors, even if the rear door handles are hidden in the C-pillar. And then there’s the all glass tailgate. The new, err, hatchback model will be priced somewhere between the MDX sport ute, which it is based on, and the $55,000 top-of-the line RL sedan. This likely means in the high $40,000 range, we are guessing.
“The ZDX is truly a luxury performance coupe – plus,” said Jeff Conrad, vice president of Acura sales. “The emotional coupe styling coupled with a luxurious and dramatic interior and surprising versatility, allows the ZDX to define its own segment and attract an entirely new customer.”
Well, we’ll see about that. (more…)